- Experience
- 6+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 month ago
- Work mode
- In office
- Eligibility
- Professionals with at least 6 years of product management experience in consumer internet or e-commerce companies, especially those who have worked on growth, promotions, loyalty, or conversion-focused initiatives, are suitable for this role.
- Resume
- Required to apply
Where you'll work
Job description
About the role
Nykaa Beauty is hiring a Senior/Staff Product Manager to own the growth charter focused on promotions and loyalty. This role sits at the lower-funnel end of the beauty business and is aimed at improving purchase enablement while using incentives to influence key commercial outcomes.
You will partner closely with teams across performance marketing, site experience, analytics, design, engineering, business, and leadership to define and deliver a roadmap centered on conversion and revenue growth.
Key responsibilities
In this role, you will guide the selection and application of the most effective promotional and incentive tools for the right audience at the right time. You will also shape and roll out promotions across the funnel with business inputs, using mechanisms such as discounts, coupons, offers, and free gifts.
A major part of the job will be to improve core business metrics including conversion, average basket size, and average order value.
You will also own product strategy, roadmap planning, and execution for the loyalty program (Prive). This includes working with business partners to design new features and refine the user experience so enrollment, earning, and redemption journeys become easier and more effective.
Another focus area is improving first-order purchase and member conversion rates.
What we are looking for
The ideal candidate has at least 6 years of product management experience in consumer internet or e-commerce environments, with a track record of solving customer problems while supporting growth objectives.
You should bring a strong data-driven approach, with practical experience in metrics, cohort analysis, segmentation, and experimentation.
We are looking for someone who is comfortable collaborating across design, engineering, business, marketing, and analytics teams, and who can work with stakeholders to ship product features according to the roadmap.
Good to have
Experience in beauty, fashion, lifestyle e-commerce, or marketplace businesses will be an advantage.
Exposure to funnel conversion, product-led growth, loyalty systems, and promotional mechanics will also be useful.
Strong product discipline in documentation, research, user journey mapping, and communication—both verbal and written—is preferred.
Why join us
Nykaa Beauty is one of India’s most widely loved beauty ecommerce destinations. This position offers the chance to work in a high-ownership, high-impact product environment and lead growth initiatives end to end for millions of users in the beauty and personal care space.