Senior Vice President of Business Marketing

About Attain

Attain creates innovative platforms for both consumers and businesses to benefit from data-driven ecosystems. Our vision empowers individuals to use their data as a valuable asset in exchange for access to modern financial services such as savings tools, earned wages, and rewards — all without fees. Consumers grant permission for the use of their real-time data to improve research, insights, and targeted advertising. By joining Attain, you contribute to building a fairer, more efficient data sharing environment that enhances both consumer access and business outcomes.

Role Overview

We are looking for a Senior Vice President of Business Marketing to steer our business-to-business marketing team as we scale. This position involves leading efforts in account-based marketing, automation, branding, communications, events, product marketing, sales enablement, demand generation, and content creation. The ideal candidate will have deep experience in ad-tech marketing and will represent the company publicly at conferences and industry events, serving as a recognizable voice of our brand.

Key Responsibilities

• Design and implement strategic marketing initiatives across Attain’s real-time measurement solutions, high-definition audiences, and proprietary insights.
• Develop, execute, and monitor comprehensive account-based marketing campaigns tailored to unique partner needs spanning multiple channels.
• Lead product marketing and sales enablement activities including market positioning, launch readiness, and sales force education.
• Build scalable demand generation, lead management, and email marketing programs, ensuring direct linkage to marketing-generated pipeline.
• Manage content strategy encompassing website, blog, social media, case studies, testimonials, and video production aided by AI tools.
• Conduct competitive intelligence including formal win/loss analysis, translating insights into positioning and sales tools.
• Collaborate cross-functionally with teams specializing in branding, event management, and sales support.
• Guide and inspire the B2B marketing team to excel in their fields while fostering collaboration to enhance creative initiatives.
• Oversee major owned events such as The Outcome Summit and coordinate participation in industry event calendars.
• Represent Attain at external industry events, speaking engagements, and panel discussions as a company ambassador.
• Manage relationships with external agencies for PR, social media, and content production.
• Measure marketing performance linked to business results and establish metrics that drive revenue-focused outcomes.
• Foster strong relationships with sales, product, technology, and operations leadership to align marketing efforts with organizational goals.
• Support internal teams including HR, senior leadership, and business development with communications and event initiatives.
• Provide thought leadership on 'The Outcome' and related publications.
• Report on marketing metrics to executive leadership to identify areas for growth.

Preferred Qualifications

• Over ten years of B2B marketing experience in the ad-tech sector, including more than six years in senior leadership positions, preferably within startups.
• Strong knowledge of the ad-tech industry and ability to advocate for cutting-edge technologies relevant to agencies, partners, and vendors.
• Proven success with strategic account-based marketing and marketing automation solutions.
• Experience building demand generation and email marketing programs with accountability for pipeline contribution.
• Ownership of product marketing and sales enablement functions such as positioning, launches, and sales training.
• Fluent in martech platforms like Hubspot and Highspot, with skills deploying AI functionalities for marketing tasks.
• Excellent leadership skills demonstrated through building high-performance teams across multiple B2B marketing disciplines.
• Strong analytical ability to interpret large data sets and derive actionable marketing insights.
• Competent in tracking and evaluating marketing expenditures for budget planning.
• Exceptional communication skills for articulating technical information to non-technical stakeholders and serving as a brand spokesperson.
• Confident public speaker with an established presence in the industry.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.

Additional Information

The role involves frequent external representation duties and managing cross-functional collaborations. Candidates from diverse backgrounds who may not meet every qualification are encouraged to apply as resumes are kept on file for future openings.