Senior TikTok Account Manager

About the Role

We are partnering with a client seeking an experienced Senior TikTok Account Manager based in the United States. This role is ideal for a strategic digital marketing expert passionate about accelerating brand growth through TikTok’s rapidly expanding social commerce platform. You will design and implement innovative advertising and TikTok Shop strategies that deliver measurable business impact while acting as a trusted advisor for a diverse client portfolio. Collaboration with creative, influencer, marketplace, and operations teams will be essential to craft data-driven and innovative campaigns.

Key Responsibilities

• Create and implement tailored TikTok growth plans that optimize Gross Merchandise Value (GMV), Return on Investment (ROI), and overall business success across TikTok Ads, TikTok Shop, and creator initiatives.
• Manage end-to-end TikTok advertising campaigns, including audience targeting, bid management, budget setting, creative experimentation, and performance monitoring.
• Enhance TikTok Shop presence by refining product listings, boosting content effectiveness, and optimizing conversions via feed and livestream channels.
• Serve as the primary strategic consultant to clients by leading performance reviews, setting key performance indicators (KPIs), communicating insights, and suggesting data-driven enhancements.
• Track and analyze critical metrics such as GMV, ROAS, Customer Acquisition Cost (CAC), Click-Through Rate (CTR), and other relevant indicators to identify areas for campaign improvement.
• Assist with creator and affiliate relations including recruitment, campaign management, performance tracking, and commission adjustments.
• Address account challenges, ensure adherence to platform guidelines, and stay informed on TikTok’s latest advertising features, policies, and algorithm changes.
• Work in close partnership with internal teams across creative, influencer, marketplace, and operations functions to deliver comprehensive client solutions and continually optimize campaign outcomes.

Qualifications and Experience

• A minimum of 3 to 5 years in managing TikTok advertising, TikTok Shop, paid social, or social commerce within agencies or brand settings.
• Proven track record of managing strategic client partnerships that drive revenue growth and tangible business results.
• In-depth proficiency with TikTok Ads Manager, Business Center, campaign optimization techniques, reporting, and performance evaluation.
• Experience with TikTok Shop Seller Center and knowledge of retail media platforms like Amazon, Walmart, or Meta is a significant plus.
• Strong analytical capabilities with advanced skills in Excel or Google Sheets to convert complex data into actionable insights.
• Excellent communication, presentation, and interpersonal skills demonstrated through a client-focused consultative approach.
• Capability to manage multiple client accounts and priorities efficiently in a dynamic remote work environment.
• Self-driven, detail-oriented, proactive, and dedicated to continuous learning in the fast-changing social commerce domain.
• Background in handling PPC or paid social campaigns and familiarity with creator or affiliate marketing programs is advantageous.

Compensation and Benefits

• Annual base salary ranging from $90,000 to $110,000.
• Uncapped commission structure rewarding individual achievements.
• Fully remote working arrangement with chances to connect across various regional offices.
• Comprehensive health plans covering medical, dental, and vision with employer contributions.
• 401(k) plan featuring employer match.
• Flexible paid time off policies including wellness days.
• Professional growth opportunities including leadership coaching and mentorship programs.
• Engaging virtual team events enhancing collaboration and camaraderie.
• Available mental health support services via Talkspace.
• Chance to partner with cutting-edge consumer brands and hone expertise in a rapidly expanding sector of digital commerce.