Senior Strategy Lead (B2B Brand & Marketing)

About The Toubes Agency

The Toubes Agency is a full-service marketing firm led by senior executives who deeply understand clients' industries and needs. We specialize in providing innovative strategic and creative marketing solutions, always pushing boundaries to deliver measurable business results. Our core values emphasize exceptional service, authenticity, respect, collaboration, and celebration of success.

Role Overview

We are seeking a Senior Strategy Lead to architect strategic direction across our B2B client portfolio. This hands-on position is ideal for someone passionate about tackling complex business challenges. You will lead research initiatives, distill insights, create brand positioning and campaign strategies, and guide clients toward informed marketing decisions. This role collaborates closely with account and creative teams and serves as the agency’s strategic authority. Though not a direct management role initially, there is potential for growth into strategic leadership as our agency expands.

Key Responsibilities

• Develop comprehensive brand positioning, messaging frameworks, and value propositions.
• Build detailed customer journey maps, audience targeting strategies, and go-to-market plans.
• Formulate campaign, content, and channel tactics that align marketing efforts with business objectives.
• Convert research findings into clear strategic recommendations and creative briefs.
• Design and manage both qualitative and quantitative research projects, including stakeholder interviews and external research partnerships.
• Analyze market trends, competitive landscape, and customer data to produce actionable insights.
• Lead strategy workshops and discovery sessions with clients, presenting to senior marketing and executive leaders.
• Establish trusted advisory relationships with clients by offering practical, thoughtful guidance linking marketing actions to business results.
• Collaborate with Account and Operations teams on project planning, staffing, and resource estimation.
• Support new business development efforts, including pitches and proposal creation.
• Identify opportunities to expand strategic services within existing client accounts.
• Work across agency functions to ensure strategic thinking is integrated throughout campaign execution and introduce innovative methodologies, including AI-enabled approaches.

Candidate Requirements

• 8 to 12+ years of experience in brand or marketing strategy within agencies specializing in marketing, branding, or advertising.
• Proven expertise creating brand positioning, messaging frameworks, and integrated marketing strategies.
• Experience leading research projects, conducting stakeholder interviews, and translating data into insights.
• Strong understanding of B2B marketing environments, especially complex buying processes.
• Comfortable facilitating executive workshops and presenting strategies to senior leaders including CMOs and business executives.
• Track record of delivering strategic recommendations that inspire creative solutions.
• Contributed to new business development, proposal writing, and client growth planning.
• Excellent communication, facilitation, and presentation abilities.
• Self-driven, curious, collaborative, and adaptable in a dynamic work environment.

Benefits & Additional Information

• Comprehensive medical, dental, vision, life insurance, disability coverage, and savings account options.
• 401(k) plan with company matching contributions.
• Flexible paid time off policies.
• Fully remote position with a preference for candidates located in East or Central US time zones.
• Opportunities for professional growth and advancement.
• Engaging, fun, and energetic team culture.

Why Join Us?

• Take a leadership role in driving strategic growth within a flourishing agency serving top-level clients.
• Influence brand and campaign strategies that shape client-business audience connections.
• Partner with Account and Creative leadership to realize bold marketing ideas.
• Potential career development toward executive strategic leadership positions.
• Work within a supportive, innovative, and results-focused company culture.