Senior Specialist - Strategy and Governance

Overview

The Senior Specialist in Marketing Strategy and Governance plays a pivotal role in shaping, implementing, and overseeing marketing strategies that align seamlessly with the organization's broad goals. This position involves coordinating strategic planning efforts, enforcing governance frameworks, tracking marketing performance, and guaranteeing uniformity in processes and standards throughout all marketing domains.

Core Responsibilities

• Assist in crafting and executing the comprehensive marketing strategy, including annual plans and key strategic initiatives.
• Perform market research, analyze competitors, and conduct industry benchmarking to recognize trends, seize opportunities, and assess potential risks.
• Convert strategic goals into defined projects, deliverables, schedules, and measurable outcomes.
• Collaborate with various marketing teams to ensure their initiatives align with organizational objectives and brand guidelines.
• Develop and uphold marketing governance frameworks comprising policies, procedures, and approval workflows.
• Ensure all marketing activities adhere to company policies, brand standards, and delegated authority limits.
• Promote consistent planning, reporting, and documentation methods across the marketing function.
• Monitor compliance with governance requirements and address gaps or necessary corrective steps.
• Maintain an organized repository of marketing strategies, plans, approvals, governance materials, and critical decisions.
• Support creation of marketing KPIs and frameworks for measuring performance.
• Track project progress relative to targets, budget constraints, and timelines.
• Aggregate status updates from diverse marketing segments and produce management dashboards and reports.
• Interpret performance data to offer insights and recommendations enhancing marketing effectiveness.
• Identify risks, delays, dependencies, and priority areas needing management focus.
• Liaise with Brand, Digital Marketing, Communications, Events, Partnerships, and other teams to synchronize strategic priorities.
• Coordinate with Finance, Procurement, Legal, Risk, and corporate functions to ensure governance and approval processes are upheld.
• Organize planning workshops, governance meetings, and review sessions; document decisions; and monitor action completion.
• Facilitate communication regarding marketing priorities, policies, and governance rules across the organization.
• Propose improvements for marketing planning, governance, reporting, and decision-making methods.
• Help develop tools, templates, and guidelines to boost consistency and operational efficiency.
• Measure internal governance practices against industry-leading standards and competitors.
• Contribute toward knowledge exchange and skill-building initiatives within the marketing function.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Strategy, Management, or a related discipline.
• Professional certifications in strategy, marketing, project management, or performance management are advantageous.
• Between four to six years of relevant experience in marketing strategy, strategic planning, governance, business planning, or performance oversight.
• Preferred experience in large organizations, particularly within destination management, tourism, entertainment, real estate, or government sectors.
• Proficient in producing executive summaries, performance dashboards, governance documentation, and strategic presentations.
• Experience in coordinating amongst multiple marketing teams and corporate departments.