Senior Specialist, Marketing and Communications, Southeast Asia

About the Role

This position aims to elevate FENDI’s presence across Southeast Asia through strategic marketing and communication efforts, particularly emphasizing high-impact events. The role involves collaborating on PR, media relations, and multi-departmental brand initiatives to ensure uniformity with global branding while fulfilling local commercial targets.

Key Responsibilities

• Assist and implement marketing campaigns across Southeast Asia in alignment with brand goals and regional priorities.
• Develop event proposals, strategic marketing plans, and budget forecasts focused on event-centered strategies.
• Oversee marketing budgets for projects, ensuring efficient resource use and cost control.
• Collaborate with merchandising, retail, visual merchandising, and omnichannel teams for unified campaign execution.
• Track and analyze competitors’ marketing activities, offering market insights for future planning.
• Establish and nurture connections with press, media, key opinion leaders (KOLs), celebrities, and other stakeholders to maximize event exposure.
• Support the creation and implementation of PR and KOL campaigns to boost brand storytelling, integrating these with event narratives.
• Manage engagement with KOLs and celebrities, including coordinating appearances, seeding, and follow-ups.
• Negotiate and implement media partnerships to strengthen event promotions and post-event media exposure.
• Handle PR inventory and sample acquisitions to ensure timely event support.
• Coordinate closely with headquarters marketing for campaign updates, reports, and alignment on regional communication strategies.
• Contribute to the ideation, organization, and execution of product launches, exclusive PR events, client activations, and immersive in-store experiences aligned with brand standards and business aims.
• Manage full event lifecycle including vendor selection, contract negotiations, logistics, scheduling, and onsite coordination.
• Prepare detailed event schedules, budgets, and project plans to guarantee timely and successful event delivery.
• Communicate with internal teams, external vendors, agencies, and venues to ensure smooth event execution.
• Perform post-event evaluations, assessing ROI, participant feedback, media coverage, and budget adherence to refine future events.

Candidate Profile

• Degree holder in Marketing, Communications, Business, or associated fields.
• A solid track record of 3 to 5 years in marketing and communications, emphasizing luxury event planning and management.
• Previous exposure to luxury retail or high-end lifestyle brands is advantageous.
• Comprehensive knowledge of integrated marketing communications, public relations, media planning, with special focus on organizing large-scale events.
• Capable of juggling multiple projects efficiently in dynamic work settings.
• Self-driven with strong personal accountability.
• Innovative and solution-focused with a talent for crafting impressive brand experiences.
• Excellent communication and interpersonal skills for managing various stakeholders professionally.
• Expertise in Microsoft Office suite, particularly Excel for budgeting/tracking and PowerPoint for presentations and reports.