Senior Social & Community Manager, Consumer

About GoFundMe

GoFundMe is a leading global platform dedicated to connecting individuals and nonprofits to enable people to seek help and support meaningful causes safely and effectively. Since 2010, the GoFundMe community has raised over $40 billion to assist millions worldwide.

Role Overview

We are seeking a Senior Social & Community Manager focused on our consumer channels to lead publishing and community engagement efforts. This role involves both strategic planning and hands-on execution to grow GoFundMe’s global community by creating compelling content, managing conversations, and optimizing processes.

Key Responsibilities

• Develop, schedule, and publish daily content across established platforms including Facebook, Instagram, TikTok, and Threads, utilizing a variety of formats such as graphics, storytelling carousels, short-form videos, and copywriting—both customized and template-driven.
• Spot emerging trends, fundraisers, and cultural moments for timely engagement and advise on rapid, well-informed responses.
• Lead crisis communications on social platforms during events like natural disasters by coordinating cross-team efforts to highlight relief resources and verified fundraisers.
• Manage a high-volume content program to highlight appropriate fundraisers, coordinating with multiple stakeholders through daily flagging workflows.
• Shape and execute the social media strategy by setting growth objectives, designing and running tests/experiments on various content elements, and leveraging user data for decision making.
• Maintain the social editorial calendar balancing planned campaigns, live reactions, fundraising activities, and cross-team priorities.
• Exercise sensitive editorial judgment for content involving delicate topics such as tragedy, illness, and loss.
• Collaborate closely with video producers on creating impactful short-form videos.
• Monitor comments and direct messages to identify stories to amplify and customer issues to address through support channels.
• Utilize AI technologies (Claude, ChatGPT, internal automations) for content drafting, analysis, and workflow optimization.
• Produce weekly and monthly analytic reports and convert insights into actionable recommendations.
• Partner with other internal teams including Pro Social, Communications, Brand, Creators, Product, and Customer Support to synchronize on fundraisers, key moments, and events.

Candidate Profile

• 5 to 7 years of direct experience managing social media channels for medium to large consumer or B2B brands, media entities, or nonprofits with demonstrable successful results.
• Combination of strategic thinking and practical content creation capabilities focused on audience engagement and growth.
• Proven ability to introduce innovative ideas and creative methods to enhance social media presence.
• Highly connected to online trends, cultural conversations, memes, and able to thrive in a fast-paced environment.
• Skilled in producing and editing short-form video content natively for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
• Fluency with AI content creation tools including Claude and ChatGPT, with excitement for emerging possibilities.
• Energetic, curious mindset with leadership qualities to link insights across trends, communities, platforms, and business objectives.
• Strong editorial sensitivity and judgment when handling high-empathy or sensitive subject matter, potentially with newsroom or crisis experience.
• Clear, fast, and platform-specific copywriting skills.
• Comfortable using social media management and analytic tools (examples: Sprout Social, Meta Business Suite, platform analytics).
• Self-motivated and proactively communicative in a remote working environment.

Preferred Qualifications

• Experience working with creators or influencer partnership programs.
• Background in community management.
• Familiarity with nonprofit organizations.
• Experience at mission-driven companies, newsrooms, or community platforms.
• Knowledge of analytics platforms like Looker or Amplitude is a plus.

Why Join GoFundMe?

• Impact: Be part of a mission-driven company improving millions of lives annually.
• Innovative culture: Engage with a diverse, passionate team in a dynamic, forward-thinking environment.
• Team collaboration: Join a supportive team that celebrates successes together.
• Competitive compensation and comprehensive healthcare benefits.
• Broad support including financial aid for hybrid work, family planning, generous parental leave, flexible time off, and wellness resources.
• Opportunities for professional growth, official recognition, and participation in learning programs.
• Commitment to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Opportunities for community involvement through company volunteering programs.

Additional Information

GoFundMe embraces core values including urgency for excellence, creativity in problem solving, daily trust building, and purpose-driven work. As an equal opportunity employer, we actively seek diverse candidates and prohibit discrimination based on race, gender, age, disability, and other statuses.

The annual salary range for this full-time role in the United States is $107100 to $130900, with additional equity and benefits including healthcare, dental, vision, life insurance, and a 401(k) plan. Salary variations may apply based on location, skills, and experience. Further compensation details will be shared during the recruitment process.

Reasonable accommodations are available during the hiring process upon request.

Data privacy is maintained in compliance with relevant laws, including GDPR and US privacy regulations applicable to candidate data.

Learn about GoFundMe’s philanthropic efforts via GoFundMe.org and its annual reports highlighting community impact and social change initiatives.

Applicants in New York City or associated remote jobs will undergo a Metaview-supported recruitment process, which evaluates qualifications through automated tools alongside human final decisions.