Job description

Overview

We are hiring a Senior SEO Executive / Performance Marketing Specialist for an on-site position in Delhi-NCR, India. The role requires 2 to 5 years of proven experience in driving organic growth and managing digital marketing campaigns. Candidates should be adept in Technical SEO, On-Page & Off-Page SEO, Local SEO, as well as Meta Ads campaign management.

Key Responsibilities

Develop and implement all-encompassing SEO strategies to boost organic traffic and search rankings.
Conduct extensive keyword research and competitor analyses to inform SEO tactics.
Optimize website structure, internal linking strategies, and execute on-page and technical SEO enhancements.
Perform comprehensive SEO audits, resolving crawling and indexing challenges.
Manage schema markup deployment and improve Core Web Vitals metrics.
Build high-quality backlinks, engage in guest posting, outreach, local citations, and brand mention tactics.
Ensure technical SEO excellence through website speed optimization, mobile SEO, sitemap and robots management, canonical tags, and redirects.
Plan and manage Meta Ads campaigns including lead generation, retargeting, conversion optimization, and audience targeting, with close tracking of CPL and ROAS.
Perform in-depth analytics and reporting leveraging Google Analytics, Search Console, and other SEO tools to monitor keyword rankings, traffic, and conversions.
Collaborate with content creators, developers, designers, and supervise junior SEO team members to ensure timely execution of strategies.

Required Skills

Expertise in On-Page, Off-Page, Technical, and Local SEO.
Strong abilities in keyword research, competitor analysis, link building, and schema markup.
Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Google Tag Manager.
Experience managing Meta Ads through Facebook Lead Ads, Instagram Ads, remarketing, and conversion tracking.

Preferred Qualifications

Previous experience in SEO within education, healthcare, or e-commerce sectors is advantageous.
Deep understanding of lead generation funnels and managing high-budget advertising campaigns.
Familiarity with AI tools and marketing automation is a plus.