Senior SEO and AI Search Strategist

About Credfino and the Role

Credfino partners with accounting firms, bookkeeping practices, tax consultants, and CFOs across the US and Canada, helping these organizations build effective offshore teams and attract the ideal clients. The company operates at the intersection of staffing and marketing infrastructure.

This Senior SEO & AI Search Strategist position is created to lead the organic growth initiatives. This role aims to boost organic traffic, improve search engine rankings for key commercial terms, enhance referral site authority, increase visibility on AI-driven search platforms, and generate leads sourced from SEO efforts.

Key Responsibilities

• Lead the development and oversight of Credfino’s SEO strategy targeting meaningful commercial keywords to drive qualified traffic and staffing-related business opportunities.
• Collaborate with marketing leadership and content teams to identify and implement technical SEO fixes, optimize website content, improve internal linking, and enhance site architecture to improve conversions.
• Design and carry out backlink acquisition plans focusing on acquiring quality referring domains, guest blogging, partnerships, and increasing domain authority.
• Formulate and execute tactics for increasing Credfino’s presence on AI-powered search environments like ChatGPT, Google AI Overviews, Gemini, and Perplexity utilizing entity optimization, structured data, and content architecture improvements.
• Manage and analyze paid search campaigns to refine keyword targeting and boost overall search campaign performance.
• Mentor junior SEO team members to ensure priority execution and effective results.

Qualifications and Experience

• Minimum of 5 to 7 years hands-on experience in SEO, specifically in B2B, SaaS, professional services, or consulting sectors.
• Strong proficiency with technical SEO, on-page SEO, content SEO, and backlink building strategies.
• Experience in tools including SEMrush, Google Analytics 4, Google Search Console, and Looker Studio.
• In-depth understanding of AI search landscape including AI Overviews, structured data, entity SEO, and large language model (LLM) visibility.
• Proven record of translating SEO strategy into business growth and lead generation.

Candidate Profile and Work Ethics

• Deeply curious and proactive about search algorithm changes and AI search evolutions, continually testing hypotheses and iterating quickly.
• Meticulous in documenting SEO processes, outcomes, and learnings with high personal accountability.
• Strong emphasis on quality in content published beyond just SEO indexing.
• Disciplined remote work habits including timely communication, professional conduct in meetings, stable internet, and adherence to working hours.
• Embraces open communication, process discipline, ownership of work, problem-solving, agility in a dynamic environment, and passion for AI search advancements.

Work Schedule and Additional Details

The shift for this role is from 1 PM to 10 PM IST. This is a fully remote position.

Compensation and Benefits

• Industry-standard competitive salary
• Comprehensive health insurance coverage
• Five-day workweek
• Opportunities to directly shape search strategy focusing on emerging AI visibility channels

Recruitment Process

• Introductory HR interview
• Brief writing assignment
• Second round interview
• Final interview round