Senior Sales Executive

About Basamh Group

Basamh Group is focused on helping people and businesses grow by creating an environment built on cooperation, empowerment, and long-term success. With more than 75 years in the market, the group has developed a strong consumer-focused ecosystem across the MEA region. Its distribution strength comes through Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HoReCa. GoodyCo supports marketing and brand development, while Thokoman Foods represents the manufacturing side of the business.

The organization is guided by values such as accountability, a drive to progress, openness, and a family-oriented culture. It is committed to lasting partnerships, expanding its reach, supporting communities, and building a legacy of local success stories that can inspire future leaders.

Job Overview

This role is responsible for managing and expanding customer accounts and sales opportunities to grow revenue and strengthen relationships across HoReCa channels, while working within sales targets, company rules, and service expectations.

Key Responsibilities

• Build and maintain strong relationships with existing HoReCa customers, including hotels, restaurants, cafés, and catering businesses.
• Seek out and convert new business opportunities to widen the customer base and meet assigned sales goals.
• Carry out regular customer visits to better understand operational needs, market movement, and potential business growth areas.
• Showcase and sell the company’s foodservice portfolio while ensuring the offer matches customer needs.
• Draft quotations, proposals, and commercial agreements in accordance with company procedures and pricing rules.
• Work closely with supply chain, logistics, and customer service teams to help ensure orders are delivered on time and customers remain satisfied.
• Track sales results, customer engagement, and market activity, and share timely updates and reports with management.
• Assist with product introductions, promotional activity, and category-related initiatives for assigned accounts and channels.
• Handle customer issues and follow up on service-related matters to preserve strong long-term partnerships.
• Keep customer information, sales forecasts, and account plans accurate and updated in the CRM or other reporting tools.

Requirements

• A bachelor’s degree in business administration, marketing, or a closely related discipline is required.
• 2 to 4 years of relevant sales experience in FMCG, HoReCa, or bakery environments, with exposure to field sales and customer account management.
• Strong verbal and written communication abilities.

Additional Information

This is a full-time onsite position based in Riyadh, Saudi Arabia.

No stipend or salary details were provided in the source.