Senior Research Executive - Consumer Insights

Overview

We are seeking an experienced Senior Research Executive to lead and oversee consumer insights initiatives. The role demands managing all key phases of research projects, cooperating with external research partners, and delivering impactful insights that support strategic business, marketing, and sales decisions.

Key Responsibilities

• Direct and manage consumer insights research projects from initial design stages through to final delivery.
• Work closely with research agencies ensuring prompt, precise, and top-quality research outcomes.
• Create and communicate actionable consumer insights that guide business strategies and marketing plans.
• Review research plans, questionnaires, and methodologies to ensure they meet business goals.
• Supervise qualitative and quantitative research efforts, maintaining adherence to budgets and deadlines.
• Manage research-related budgets, reporting, and maintain shared databases of research findings.
• Analyze, integrate, and present research results to enhance marketing tactics and business decision-making.
• Provide leadership and ongoing status reports highlighting KPIs, metrics, and strategic insights to senior management.
• Interpret retail audit data, brand tracking outcomes, and competitor analysis reports.
• Create innovative methods for sharing consumer insights effectively within the organization.

Qualifications

• Between 4 and 6 years of experience in consumer insights, market research, or related fields, either client-side or agency experience.
• Excellent project and time management abilities with keen attention to detail.
• Strong analytical, numerical, and problem-solving skills.
• Exceptional communication, presentation, and ability to manage stakeholders effectively.
• Experience in managing research budgets effectively.
• Deep knowledge of retail audit data and consumer research techniques such as segmentation, demand spaces, usage and attitude studies, concept testing, and brand health tracking.
• Sound business insight coupled with a clear understanding of marketing and sales functions.
• Proficiency in Microsoft Office suite, with advanced skills preferred in Excel and PowerPoint.