Senior Product Marketing Manager

About the Role

ESW is a leader in empowering global ecommerce for renowned brands by managing checkout, compliance, payments, logistics, and customer experience. As the company expands its capabilities, this role offers a chance to clarify complex product offerings, engage enterprise buyers, and lead a multi-product go-to-market approach with a significant impact on the company's commercialization and brand presence.

Key Responsibilities

• Develop and own the portfolio strategy and packaging, ensuring products are structured into clear solution-driven stories that meet enterprise buyer demands and align with growth objectives.
• Lead the planning and execution of complex product launches, coordinating with Product, Growth, and Brand teams to deliver comprehensive go-to-market kits and enablement tools.
• Create and refine ESW's market positioning and messaging tailored to ideal customer profiles, industries, and use cases by translating intricate ecommerce and technology capabilities into clear enterprise narratives.
• Produce essential product marketing content, such as messaging frameworks, sales presentations, solution stories, and enablement materials that facilitate solution-led selling.
• Collaborate with Sales on major deals to influence outcomes through effective positioning and narrative; drive enablement initiatives focused on portfolio storytelling and overcoming objections to enhance win rates and deal quality.
• Ensure that portfolio packaging and go-to-market execution deliver measurable commercial results including improved win rates, deal quality, and pipeline growth.
• Work with Product leadership to influence and align the product roadmap with portfolio strategies and messaging priorities.
• Leverage AI technologies and modern tools to streamline product marketing tasks like content creation, insight gathering, and go-to-market processes.
• Support the Director of Product Marketing by contributing to strategy, prioritization, and best practices within the product marketing team.

Candidate Profile

• Demonstrated expertise in product marketing, preferably in enterprise SaaS, ecommerce, or technology sectors.
• Proven experience managing product launches, crafting positioning, and executing solution-driven go-to-market strategies.
• Skilled in organizing complex product portfolios into simple, compelling narratives.
• Excellent storytelling ability to translate technical complexities into clear value propositions for enterprise buyers.
• Strong combination of strategic mindset and practical implementation capabilities.
• Comfortable working cross-functionally with teams across Product, Sales, Growth, and Brand.
• Experience supporting enterprise sales processes and influencing deals through positioning and messaging.
• Proficient in presenting strategies, positioning, and go-to-market plans to senior leadership.
• Analytical and commercially oriented with focus on measurable business impact.
• Curious and adaptable with interest in adopting AI and new technologies to innovate product marketing.

About ESW

ESW is committed to creating meaningful connections between consumers and their favorite brands by enabling seamless global ecommerce experiences. Their integrated solutions handle international checkout, local duties, taxes, fulfillment, delivery, returns, and payment processing. The company values accountability, simplicity, teamwork, and innovation.

Why Work with ESW

• Competitive compensation and benefits that recognize your contributions.
• Opportunities for professional growth and personal development throughout your career.
• Hybrid working model offering flexibility between office and remote work.
• A culture embracing diversity, inclusion, and a sense of belonging where everyone is respected and valued.

Diversity and Inclusion

ESW is an equal opportunity employer committed to diversity, equity, and inclusion. Employment decisions are made without regard to race, religion, gender identity, sexual orientation, disability, veteran status, or any other protected attribute. Reasonable accommodations during hiring are available to ensure equitable access for all candidates.