Senior Marketing Manager - Luxury Boho Womenswear

About Strawberry Paris

Strawberry Paris is a luxury boho womenswear brand originally from Paris and now based in Downtown Los Angeles. Since launching in 2025, the brand quickly surpassed $1 million in sales within the first six months. Acclaimed by Vogue France as "the new boho obsession" and praised by Who What Wear for its standout strawberry-pink silk dresses, Strawberry Paris is rapidly expanding, beloved by influencers from Paris to Venice Beach.

Role Overview

We are seeking a motivated and results-driven Senior Marketing Manager to lead high-impact marketing campaigns. This role demands a hands-on individual passionate about growth hacking, diligent in monitoring key marketing metrics, and adept at maximizing returns on a modest budget. You'll be fully responsible for managing end-to-end campaigns and relentlessly optimizing performance to achieve strong ROAS and ROI.

Main Responsibilities

• Conceptualize, create, and manage compelling advertising campaigns.
• Continuously research and establish relationships with influencers across platforms such as Instagram and TikTok, managing outreach, negotiation, gifting strategies, and contracts.
• Monitor key marketing KPIs including ROAS, ROI, CAC, LTV, conversion rates, and engagement; reporting weekly and responding quickly to trends.
• Design and implement comprehensive marketing strategies across multiple channels including organic and paid social media, influencer collaborations, and email/SMS marketing that directly drive revenue.
• Lead all phases of campaign execution—from creative concept through production and launch—coordinating all assets and schedules while optimizing performance.
• Manage large-scale email and SMS marketing campaigns using Klaviyo, including flow design, segmentation, A/B testing, and automation to drive product sales.
• Oversee Shopify and backend systems for product uploads, merchandising, SEO improvements, data accuracy, app integrations, and overall site operation.
• Create cinematic-quality video content and eye-catching photo edits, including retouching and color grading, under tight deadlines.
• Plan and execute photo shoots efficiently on limited budgets, including scouting locations, sourcing talent, and preparing mood boards and shot lists.
• Relentlessly analyze data, optimize creatives, negotiate deals, test growth strategies, and defend or improve marketing return metrics.

Candidate Profile

• Possess 2–6 years of marketing experience, preferably in fashion or e-commerce, though strong hustle and proven results are paramount.
• Demonstrated success in driving ad ROAS, especially experience growing channels from zero to $100,000 monthly sales.
• Highly analytical with an ability to work proficiently with spreadsheets and data to validate impact.
• Creative with a sharp eye for boho-luxury aesthetics and skilled in video and photo editing software such as CapCut, Premiere, Lightroom, and Photoshop.
• Adaptable to various roles from strategy development to execution and operational tasks.
• Confident and proactive in cold outreach to influencers and negotiation processes.
• Comfortable on-camera, able to produce polished video content quickly using only a smartphone.
• Open to occasional travel for events, inspiration trips, and pop-up activations.
• Bonus if fluent in French, passionate about direct-to-consumer growth strategies, and embodies the brand spirit by wearing Strawberry Paris apparel.

Compensation and Benefits

• Competitive base salary ranging from $55,000 to $70,000 depending on experience, coupled with performance bonuses linked to key marketing metrics.
• Annual profit-sharing bonuses approximating up to 15% of net profits distributed among team members.
• Receive two complimentary clothing pieces each month.
• Health and wellness stipend of $150 monthly.
• Additional monthly special growth bonuses between $100 and $350.
• Unlimited advancement opportunities and earnings for top performers exceeding ROAS and ROI targets.
• Travel benefits when relevant to company activities.
• Work from our stylish Downtown LA showroom surrounded by exclusive hand-dyed silk garments.
• Play an integral role in scaling a rapidly growing, next-generation indie luxury brand.

Additional Information

The position requires immediate availability. Applicants are encouraged to submit a resume along with a brief note or a 60-second video highlighting their top marketing achievement (such as impressive campaign ROAS or an impactful influencer collaboration) and explaining their interest in leading marketing efforts at Strawberry Paris. Contact can be made via the company email. Your proactive application is strongly advised to join a fast-moving, ambitious team.