Senior Marketing Manager APAC

About The Role

You will lead the discovery of consumer insights relevant to local markets and coordinate the selection and deployment of the Versuni product portfolio across APAC, including the launch of new and emerging categories. The role involves executing comprehensive activation plans for all sales and media channels and managing a two-year product roadmap covering current and upcoming category introductions. Collaboration with a diverse multi-disciplinary team and close cooperation with the APAC marketing division are critical aspects.

• Drive growth in categories where the brand holds a global leadership position.
• Oversee key categories with a strong growth focus and align with the business vision of enhancing home living.
• Direct the selection and execution of the Versuni portfolio to suit regional markets.
• Lead the generation of locally relevant consumer and market insights, feeding into regional business strategy.
• Manage comprehensive activation initiatives across sales, marketing, and media platforms, leading local cross-functional teams.
• Coordinate with agencies on briefs and proposals ensuring alignment of stakeholders in APAC.
• Handle digital marketing activations, including content creation and local adaptations according to best practices.
• Manage the allocation of advertising and promotional budgets within categories, monitoring effectiveness and adjusting strategies to optimize return on investment (ROI). Share key learnings locally and regionally.

Impact You Will Have

• Drive profitable growth within assigned categories through strategic partnerships and innovative plans.
• Collaborate closely with the wider APAC team on strategy, innovation, and execution.
• Maintain alignment of Versuni’s portfolio and execution plans across markets.
• Foster strong relationships with digital and agency teams to enhance consumer engagement and market presence.
• Work with trade, sales, and field teams to deliver presentations, proposals for new product introductions, and training as necessary.
• Lead the process of localizing source-of-business data and target audience analysis to deepen consumer understanding and insights.
• Recommend and allocate category budgets to maximize ROI.
• Own and execute a comprehensive marketing plan for an 18-month horizon, ensuring best-in-class implementation across brands and channels.
• Develop and manage a 12-month integrated media calendar aligned with ROI goals.
• Continuously identify key performance learnings in audience engagement, creative output, and platform effectiveness, and disseminate insights among local and APAC teams.
• Guide the market Digital Lead and Media Manager in campaign planning and coordinate with Digital Hubs on content modifications.
• Lead local content creation efforts while adhering to global standards.

Skills and Knowledge Required

• At least 10-12 years of professional marketing experience.
• A university degree or equivalent qualification in Marketing or Business.
• Proven strength in portfolio management.
• Expertise in commercial strategy, portfolio optimization, brand/product marketing, media planning, including digital marketing.
• Strong stakeholder management skills, with experience in leading cross-functional teams.
• A proactive, problem-solving oriented approach and the ability to handle multiple priorities effectively.
• Deep understanding of commercial environments and consumer insights.
• Experience in digital marketing, media planning, online sales, and business/P&L management.
• Fluent communication skills in English.
• A self-driven attitude, resilience, and an ownership mindset focused on contributing to organizational success.

About Versuni

Versuni’s mission is to transform houses into homes, offering innovative home appliances ranging from air fryers to coffee machines. Join a global community of over 6,000 passionate professionals engaged with world-class brands and be part of shaping the future of home living.