Senior Manager, Social Trends & Insights

Role overview

Starbucks is looking for a Senior Manager, Social Trends & Insights to help the brand stay relevant in culture by building meaningful connections with creators, tastemakers, influencers, and celebrities. In this role, you’ll support the planning and management of influencer relationships across social platforms, help deliver campaigns that strengthen brand presence, and contribute to both short-term activations and long-term fandom.

You’ll partner with the GM, Influencers and collaborate with the Social Media team, Brand Engagement, and Marketing to identify opportunities that drive conversation, earned media, and social engagement. The position calls for someone who is creative, strategic, highly organized, and genuinely interested in culture, creator trends, and relationship-building.

This is an onsite role, with four days per week expected in the office.

What you’ll do

• Develop and strengthen relationships with creators by supporting outreach, engagement, and ongoing relationship management.
• Plan and run gifting and seeding initiatives that feel thoughtful, timely, and aligned to brand priorities.
• Help extend campaigns and major brand moments through creator participation to increase conversation, engagement, and affinity.
• Own and evolve the Starcard program, including strategy, production, and delivery of premium gifting for talent and superfans.
• Track user-generated content, social trends, emerging creators, and influencer best practices, then translate those insights into fresh campaign ideas.
• Work with cross-functional partners to bring influencer opportunities into broader marketing programs and increase reach.
• Manage and refresh the influencer roster so it remains practical, current, and ready for activations and real-time opportunities.

What we’re looking for

• A bachelor’s degree in design, marketing, or a closely related field, or equivalent job-related experience.
• At least 6 years of experience in design, marketing, or advertising.
• At least 3 years of experience in influencer marketing, social media, PR, or a similar area.
• Clear passion for culture, social platforms, and new creator trends.
• Strong people skills and the ability to build authentic relationships quickly.
• Excellent attention to detail along with strong organization and project coordination ability.
• Prior exposure to gifting, seeding, or creator engagement programs is an advantage.
• A collaborative working style and comfort in a fast-moving, team-based environment.
• Curiosity, creativity, and the willingness to keep learning and growing in brand and cultural marketing.

Benefits and perks

Partners and their families may be eligible for medical, dental, and vision coverage, along with basic and supplemental life insurance and other voluntary insurance options. Additional benefits include short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from the date of hire, sick time at 1 hour for every 25 hours worked, eight paid holidays, and two personal days annually.

Eligible partners may also participate in a 401(k) plan with employer match, a discounted company stock program, the Bean Stock equity program, incentivized emergency savings, and financial well-being tools. Starbucks also offers full upfront tuition coverage for a first-time bachelor’s degree through Arizona State University online via the Starbucks College Achievement Plan, student loan support resources, access to other educational opportunities, backup care, and DACA reimbursement.

Vacation accrual varies by state and role level: in CA, CO, IL, LA, ME, MA, NE, ND, or RI, roles below director accrue up to 120 hours annually, or 190 hours in California; director-level and above roles accrue up to 200 hours annually, or 316 hours in California. In all other states, roles below director start at 120 hours annually and director-level and above roles start at 200 hours annually.

Additional information

Starbucks says its best work happens together, which is why the role is onsite four days a week. Compensation is determined by a variety of factors, including job-related skills and knowledge, experience, location, and internal equity. The company notes that it is uncommon for an employee to be hired at the top of the salary range.

Starbucks is an equal opportunity employer and considers all qualified applicants without regard to protected characteristics under law. Applicants with criminal histories will be reviewed in a manner consistent with applicable federal, state, and local rules. Reasonable accommodations are available for applicants with disabilities; assistance can be requested at applicantaccommodation or by calling 1(888) 611-2258.