Senior Manager, Sales - Luxury

Company Overview

At Shangri-La Singapore, we foster a family-like environment centered around genuine care and respect for everyone. Our core values emphasize honour and kinship, ensuring a harmonious work atmosphere complemented by excellent benefits, work-life balance, and sincere recognition.

Situated on 15 acres of lush greenery near Orchard Road, Shangri-La Hotel, Singapore offers a serene and sophisticated urban getaway with 792 luxurious rooms and suites, including specially designed family-themed accommodations supported by numerous family-focused amenities.

Role Overview

We are looking for an energetic, results-oriented Senior Manager of Sales for the Luxury & Leisure segment. The key goal is to develop strategic relationships within luxury travel, maximizing revenue potential, enhancing market presence, and reinforcing Shangri-La Singapore’s standing in the global luxury travel arena.

Main Responsibilities

• Create and implement effective sales strategies to establish and maintain preferred partnerships within the luxury leisure market.
• Drive sales for transient and group bookings, consistently meeting or surpassing sales objectives.
• Identify, qualify, and negotiate with new prospective clients to optimize profitability.
• Manage and expand an existing portfolio of luxury and leisure accounts while actively sourcing new business.
• Promote the full range of Shangri-La’s Singapore hotels and explore cross-selling opportunities throughout the Shangri-La network.
• Engage in sales missions, client events, trade shows, site inspections, and business development activities both locally and abroad.
• Collaborate effectively with hotel teams, Global Sales Offices, Distribution, and Business Development to convert leads into incremental revenue.
• Maintain strong relationships with travel advisors, luxury travel agencies, wholesalers, tour operators, and key industry stakeholders.
• Ensure exceptional account management through frequent engagement and strategic business reviews.
• Monitor market trends, customer behavior, and competition to identify new growth opportunities.
• Support the formulation and implementation of sales plans, budgets, and market strategies.
• Keep accurate records in CRM and sales management systems.
• Track business performance and apply proactive plans to meet targets.
• Prepare timely sales reports, forecasts, and updates for leadership assessment.

Candidate Profile

• Substantial experience in hotel or luxury hospitality sales, or travel industry business development.
• Established connections within the luxury leisure travel sector.
• Proven track record in hitting revenue goals and managing critical accounts.
• Excellent negotiation, presentation, communication, and relationship management capabilities.
• Strong commercial insight with a sound ability to assess market dynamics and business performance.
• Proficiency with Microsoft Office and hotel sales platforms like Delphi.fdc, Amadeus, or equivalent systems.

Core Competencies

• Business Analytics
• Demand Generation
• Negotiation & Closing
• Revenue Optimization
• Communication & Presentation
• Team Collaboration