Senior Manager - Residential Marketing

About the role

Red Sea Global is building destination projects designed to create a positive impact on how people live, work, and travel. The organization is purpose-led and supports Saudi Arabia’s Vision 2030, with a strong focus on regenerative tourism and long-term value for people and the planet.

This position is responsible for shaping and delivering marketing and communications initiatives for residential developments across the Red Sea Global portfolio. It plays a central role in event and campaign activity that is driven by ROI, supports the sales function, and strengthens brand awareness across the full marketing funnel.

The role requires close collaboration with senior marketing stakeholders to align planning and execution with wider business objectives. It also involves overseeing tactical delivery, ensuring marketing activity reflects the positioning of the brand, and working with external partners to amplify messaging and produce high-quality traditional and digital marketing materials.

Key responsibilities

• Build and execute integrated marketing and communications strategies that suit the regional and global real estate environment while supporting brand growth and lead generation.
• Plan and manage campaigns across web, paid social, print advertising, content and film, brochures, PR, and eDMs.
• Translate the broader business and marketing direction into residential development marketing plans and ongoing activity.
• Lead channel-specific content strategy that attracts attention and builds interest among target audiences.
• Oversee marketing budgets and make sure resources are used efficiently to maximize return on investment.
• Handle the procurement process for marketing, including agency costs, while keeping spending within corporate policy.
• Partner with operators and agencies to create jointly branded sales content and collateral in line with approved guidelines.
• Coordinate with sales teams to run events, roundtables, and campaigns that promote business updates, developments, and market trends.
• Identify audiences, positioning, and channel approaches for different marketing segments and objectives.
• Work with delivery teams to create brand-led content and sales collateral aligned with the positioning of RSG developments and assets.
• Own content development for the Red Sea Residences website and keep it current.
• Use customer, market, and trend insights to shape effective marketing strategies.
• Work with sales and development teams to identify events and participation opportunities, and coordinate with communications and events teams for successful delivery.
• Set up and maintain communication workflows that improve coordination across the team.
• Plan, coordinate, deliver, review, and report on projects and business performance as needed.
• Collaborate with digital, creative, media, PR, and social media partners to develop briefs and guide creative output across print, digital, and video.
• Design and run multi-channel campaigns across the customer and prospect journey with consistent messaging throughout.
• Present concepts and final outputs to internal and external stakeholders, including objectives, KPIs, and budgets for senior leadership.
• In partnership with the digital team, maintain analytics reporting across platforms and convert findings into recommendations and proposals for future campaigns.
• Agree KPIs and objectives for direct reports with the Marketing Director and manage their performance.

Requirements

• A bachelor’s degree in Marketing or Communications.
• At least 8 years of experience in marketing, ideally within a top-tier real estate or development organization.
• Background in luxury, UHNWI, and HNWI markets is preferred.
• Strong experience in brand and creative development, with proven delivery in B2C and, ideally, B2B environments.
• Demonstrated leadership ability with experience motivating teams, supporting development, and improving performance.
• Working knowledge of market research methods and their application.
• Awareness of media industry trends.
• Ability to create original, innovative content.

About Red Sea Global

Red Sea Global is committed to building projects that support people, planet, and long-term progress. The company is focused on transformative development and on contributing to Saudi Arabia’s broader vision for sustainable growth and tourism.