Senior Manager - Performance Marketing Lead II Gourmet Retail in Mumbai

Overview

We are seeking a Senior Manager to take the lead on performance marketing initiatives for a gourmet retail brand based in Mumbai. This role demands ownership and strategic scaling of the full spectrum of digital acquisition activities, focusing heavily on driving sustained growth through diverse online channels and building a skilled, efficient marketing team.

Key Responsibilities

• Lead and expand digital acquisition efforts across multiple channels.
• Create and nurture a high-performing team focused on growth marketing.
• Optimize marketing campaigns for sustained long-term value, including lifetime customer value (LTV).

Required Qualifications and Attributes

• Demonstrable expertise in performance and growth marketing.
• Extensive hands-on experience managing Google Ads, Meta Ads, and other multi-channel paid media strategies.
• Strong analytical skills with a solid grasp of key performance metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), lifetime value (LTV), attribution modeling, and funnel measurement.

Additional Information

Candidates must hold at least a graduate degree and be comfortable working on-site in Mumbai.