Senior Manager, Marketing Operations, Data Intelligence & Automation

Overview

This opportunity is offered through a partner company based in Germany seeking a Senior Manager to lead Marketing Operations, Data Intelligence, and Automation globally. The role involves steering transformation efforts leveraging data, technology, AI, and automation to improve marketing performance, enable smarter business decisions, and support growth.

Key Responsibilities

• Lead and mentor a global team focused on Marketing Operations, Automation, and Analytics while crafting and implementing the overarching operational strategy.
• Collaborate with marketing leadership and business units to enhance data-driven decision-making and operational efficiencies.
• Develop and maintain marketing analytics frameworks, dashboards, and reporting systems to deliver actionable insights.
• Create and refine marketing attribution models, funnel analytics, lead management, and ROI measurement approaches.
• Manage complex marketing technology ecosystems, including integrations, automation platforms, and transformation projects.
• Ensure high data quality, governance, and alignment between marketing and sales systems.
• Build dependable data foundations and reporting processes that provide visibility into business growth and performance.
• Drive AI-powered marketing initiatives targeting automation, personalization, forecasting, and engagement improvement.
• Interpret complex analytic results into clear business recommendations to guide strategic choices.

Qualifications

• A minimum of 5 years of marketing experience with at least 2 years in leadership roles within Marketing Operations, Revenue Operations, or Marketing Technology.
• Expertise in marketing automation, analytics, attribution methods, funnel management, and performance tracking.
• Experience overseeing complex MarTech ecosystems and integrating multiple technology platforms.
• Proficient knowledge of Salesforce and marketing data architecture.
• Strong skills in data analysis, reporting, and visualizing insights.
• Ability to distill complex data into succinct business insights and strategic recommendations.
• Proven success managing transformation projects within global operational settings.
• Familiarity with AI-enabled automation and marketing technology solutions.
• Excellent leadership, communication, and stakeholder engagement capabilities.
• Ability to balance strategic oversight with active participation in operational execution.

Benefits

• Lead impactful global marketing transformations driven by data, technology, and AI.
• Engagement with cutting-edge marketing technologies and scalable operational platforms.
• Leadership position influencing business strategy and marketing outcomes.
• Collaborate within international, cross-functional teams in a global environment.
• Opportunities for professional development within a tech-focused organization.
• Contribute to projects centered on efficiency, automation, and innovation.
• Inclusive and collaborative workplace culture valuing diverse viewpoints.

Additional Information

This position operates under the management of a partner company responsible for application processing and further recruitment steps. Advanced AI-supported candidate matching is utilized to facilitate fair, efficient evaluations, but final hiring decisions lie with the company. Applicants acknowledge data processing according to GDPR and may exercise associated rights regarding their information processing.