Director of Sales - Germany

About StackAdapt

StackAdapt is a leading technology company empowering marketers to engage and convert their target audiences effectively through AI-driven solutions. Processing 465 billion automated optimizations every second, the StackAdapt Marketing Platform connects brand and performance marketing to enable measurable outcomes throughout the customer journey. It is the choice platform for marketers looking for impactful campaigns across programmatic advertising and multiple marketing channels.

Role Overview

The Director of Sales for Germany will spearhead StackAdapt’s commercial strategy and revenue initiatives within the DACH region. Reporting to the VP of Sales, EMEA, the incumbent will be responsible for building a robust sales team, driving revenue growth, cultivating key client relationships, and securing sustained commercial success across Germany, Austria, and Switzerland. This senior role demands a capable leader adept at combining strategic planning with hands-on involvement in sales execution.

Key Responsibilities

• Develop and implement the sales strategy specifically for the German market, overseeing revenue targets, customer acquisition, pipeline health, and overall market performance.
• Lead and mentor a high-achieving sales team focused on expanding StackAdapt’s footprint in Germany.
• Define clear market priorities and devise territory and account strategies to facilitate scalable growth.
• Establish consistent routines for pipeline reviews, forecasting accuracy, and performance monitoring.
• Maintain a robust sales pipeline while ensuring achievement of quarterly and annual revenue goals.
• Recruit, onboard, and nurture talented sales professionals to support business expansion.
• Act as a player-coach, engaging directly in key client meetings and aiding in the closure of significant deals.
• Forge and enhance executive-level relationships with agencies, advertisers, brands, and strategic partners within Germany.
• Articulate StackAdapt’s unique value proposition and promote client-centric solutions to position the company as a trusted partner.
• Support the entire sales lifecycle from prospecting and discovery to negotiation and closing.
• Lead the qualification and closing strategies for major commercial opportunities, including pitches and RFPs.
• Collaborate closely with Client Services to ensure seamless handover and client success post-sale.
• Partner with Marketing, Product, Sales Enablement, and leadership to tailor market-specific growth initiatives.
• Represent German market insights internally to influence product and go-to-market strategies.
• Stay informed on industry trends, competitor activities, customer requirements, and potential growth avenues.
• Represent StackAdapt at industry events, customer engagements, and leadership forums across Germany.
• Promote a culture centered on accountability, collaboration, continuous improvement, and high performance aligned with regional and global goals.

Required Qualifications and Skills

• Over 10 years of experience in digital advertising, programmatic advertising, ad tech, media sales, or a closely related field.
• Proven leadership in managing and developing enterprise sales teams to high performance.
• Consistent track record of surpassing sales targets and sustaining business growth in the German market.
• Comprehensive understanding of Germany’s digital advertising ecosystem, including agencies, advertisers, and programmatic platforms.
• Established network and rapport with senior decision-makers across agencies, brands, and industry stakeholders within Germany.
• Expertise in programmatic advertising, demand-side platforms, and advertising technologies.
• Experience crafting and executing sales and go-to-market strategies at the market level.
• Demonstrated ability to manage intricate enterprise sales processes and finalize valuable commercial deals.
• Strong commercial acumen to prioritize efforts for maximum business impact.
• Disciplined sales pipeline management skills involving forecasting and performance oversight.
• Ability to mentor teams through various sales phases including discovery, solution development, negotiation, and closing.
• Skillful cross-functional leadership with influence over marketing, product, client success, and executive teams.
• Outstanding communication, negotiation, presentation, and executive stakeholder management capabilities.
• Capable of balancing strategic leadership with direct engagement in critical sales opportunities.
• A collaborative leader passionate about cultivating growth and building successful teams.
• Professional fluency in both German and English is mandatory.

Compensation and Benefits

• Competitive salary package.
• Global retirement savings plans including 401K/pension schemes.
• Generous paid time off policies including birthdays off.
• Comprehensive mental health support programs.
• Health benefits effective from the first day of employment.
• Work-from-home expense reimbursements.
• Optional global WeWork access for alternatives to home office setups, with hubs in London and Toronto.
• Extensive training and onboarding programs.
• Support for personal development initiatives such as conferences, courses, and books.
• Access to StackAdapt’s own programmatic advertising training and certifications.
• Family-friendly parental leave benefits.
• Inclusive, friendly work culture with regular social and team events.

Additional Information

StackAdapt embraces diversity and inclusion, welcoming applicants regardless of gender identity, sexual orientation, ethnicity, religion, disability, or other factors. Accessibility accommodations for the interview process are available upon request. The company uses AI to assist in initial resume screenings but does not rely on AI for final hiring decisions.

Benefits and perks may differ depending on the country of employment and engagement terms. Where StackAdapt lacks a legal entity, employment complies with local regulations and partner policies.

Location and Language Requirements

This is a remote-first role requiring candidates to be based in Germany and possess professional fluency in both German and English.