Senior Manager Marketing

Overview

The Senior Manager, Marketing for North America at OverActive Media spearheads the strategic and creative initiatives driving marketing across digital platforms, social media, content production, partnerships, and live events. Leading a diverse creative team—including marketing managers, graphic designers, social media experts, and video professionals—this role demands an individual who blends high-level brand strategy with hands-on campaign execution. Ideal candidates thrive in dynamic settings and excel at transforming esports culture into impactful revenue-generating marketing activations.

Key Responsibilities

• Provide leadership and mentorship to a multidisciplinary team composed of managers, designers, social brand managers, and editors.
• Cultivate a collaborative and innovative creative environment that encourages experimentation and peer development.
• Deliver constructive feedback to enhance the quality and impact of design, video, and content deliverables.
• Craft and implement compelling content strategies aligning with brand identity across multiple platforms, including YouTube, TikTok, X, Instagram, and Twitch.
• Create content frameworks, storytelling methods, and campaign concepts that resonate with the esports audience.
• Maintain consistency in messaging, visual style, and tone across all creative outputs.
• Utilize data analytics to track content performance and refine strategies to maximize audience engagement and growth.
• Manage marketing operations such as project scheduling, workflow organization, and creative planning to meet deadlines and strategic business goals.
• Oversee the marketing budget to ensure effective allocation of resources supporting department objectives.
• Coordinate cross-functional efforts with esports operations, partnerships, merchandising, and executive leadership to ensure seamless collaboration.
• Guarantee that all branding efforts comply with partner and sponsor requirements.
• Direct marketing strategies and promotions for events including tournaments, live activations, fan meet-and-greets, watch parties, and community gatherings.
• Supervise on-site creative executions, content documentation, and post-event content creation to maximize fan engagement.
• Work hand-in-hand with event production teams to enhance visibility, sponsor impressions, and fan experiences.
• Act as the primary creative marketing liaison for stakeholders, translating business needs into actionable campaigns and briefs.
• Maintain clear communication and alignment across teams throughout project lifecycles.

Candidate Requirements

• At least five years' experience in marketing, digital content, or creative leadership roles, preferably within esports, gaming, entertainment, or brands targeting young audiences.
• Demonstrable success in managing creative teams and delivering sophisticated, multi-channel content.
• Advanced proficiency in Adobe Creative Cloud applications (Photoshop, Illustrator, After Effects, Premiere), Figma, and familiarity with video editing and motion graphics workflows.
• Experience using content management systems and digital asset management tools.
• Deep knowledge of platform-specific best practices for YouTube, TikTok, Instagram, X, and Twitch, including SEO, audience retention, and content optimization.
• Capability to analyze performance metrics and leverage tools such as YouTube Studio, TikTok Analytics, Meta Business Suite, and Google Analytics to inform growth strategies.
• Strong marketing and commercial skills including budget management, timeline coordination, production workflow optimization, and managing vendor relationships.
• Understanding of sponsor deliverables, branded content creation, merchandising strategies, marketing transactional (MTX) campaigns, and support for sales through marketing assets.
• In-depth knowledge of the esports ecosystem, particularly Call of Duty, the creator economy, and gaming culture, enabling the development of authentic and culturally relevant content.
• Exceptional leadership, project management abilities, excellent cross-team communication, and skill providing actionable creative feedback amid fast-paced, high-volume environments.