Senior Manager, Marketing

Position Overview

The Senior Manager of Marketing will spearhead efforts to establish The North Face as the foremost outdoor brand across the Rest of Asia region. This pivotal role involves inspiring and equipping a new generation of explorers by fostering an inclusive brand image, igniting a passion for adventure, and communicating the latest product innovations that empower customers in achieving their goals.

Key Responsibilities

• Collaborate closely with The North Face APAC Marketing team to develop and implement consumer-focused strategies aligned with the APAC Integrated Marketing process, ensuring world-class brand and product storytelling experiences.
• Manage brand strategies, go-to-market plans, campaign rollouts, and facilitate adoption of global and regional marketing tools and content among designated markets.
• Oversee marketing budgets for Rest of Asia (ROA) region to maximize return on investment and meet financial targets, monitoring expenditures monthly for compliance.
• Act as the brand guardian ensuring all creative assets, digital platforms, social channels, retail and e-commerce presentations, as well as below-the-line activations and sports partnerships maintain The North Face’s brand standards.
• Support new store launches in the ROA territories and manage relationships with athletes and outdoor communities in priority markets.
• Lead, mentor, and develop the ROA marketing team structurally and professionally, promoting talent growth.
• Maintain market intelligence by leveraging consumer research, digital trends, and insights to dynamically respond to market needs.
• Coordinate cross-functional collaboration among Marketing, Omnichannel, Sales Operations, Product teams, and global marketing counterparts to enhance marketing deliverables throughout the GTM process.
• Provide strategic guidance and support to market brand managers for campaign execution and KPI assessments.
• Drive athlete and community engagement strategies in coordination with APAC sports marketing teams focusing on trail and climbing communities.
• Travel within the region as required.

Competency Requirements

• Exceptional emotional intelligence with ability to work in complex, multicultural, matrixed organizations.
• Proven leadership and people management capabilities.
• Strong familiarity with outdoor sports industry and retail business landscape.
• Experienced in managing brand consistency and integrated marketing functions including PR, digital, retail, and event marketing.
• In-depth understanding of APAC market dynamics, particularly Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Philippines, and surrounding regions.
• Effective communication and influence skills, both written and verbal, with ability to produce compelling reports and presentations in English; Mandarin speaking ability is advantageous.
• Entrepreneurial mindset, result-oriented approach, bold creativity, and resilience to work under pressure on multiple tasks.

Experience and Qualifications

• Minimum of 8 years in brand marketing, managing comprehensive marketing mix and leading direct reports.
• Preferably has study or work experience in Hong Kong, Taiwan or Southeast Asian countries; Singapore experience is a plus.
• Bachelor’s or Master’s degree in Marketing, Communication, Business Management or related field.