Head of Marketing

Overview

Éliou is a womenswear and jewelry brand rooted in traditional craftsmanship, serving female travelers globally through wholesale partnerships and direct-to-consumer channels. With 7 years of market presence, we seek a Head of Marketing to spearhead our growth and brand strategy across digital and traditional platforms. The role can be based in Miami, FL (local candidates preferred) with options for remote work for exceptional fits.

Role Responsibilities

• Manage the entire marketing function, including brand strategy, creative guidance, performance marketing, and digital media investments.
• Lead digital media budget allocation and oversee paid social channels to maximize returns.
• Define KPIs such as ROAS, CAC, LTV, and conversion metrics, optimizing spending accordingly.
• Collaborate with or oversee external media agencies and freelance media buyers.
• Direct retargeting efforts, email/SMS campaigns, and CRM-based lifecycle marketing.
• Develop and implement cohesive brand marketing approaches ensuring consistent messaging across all customer touchpoints.
• Work closely with design and creative teams on photoshoots, campaign concepts, seasonal product launches, and content calendars.
• Maintain consistent brand voice and visual identity across web, social media, email, and paid channels.
• Oversee organic social media strategies and content pipelines on platforms like Instagram, TikTok, and Pinterest.
• Manage influencer relations, brand ambassadors, and affiliate collaborations.
• Handle PR agencies or internal press outreach efforts.
• Identify and execute brand partnerships, co-marketing ventures, and collaborations.
• Support marketing activities for events such as pop-ups, trunk shows, and press functions.

Qualifications

• At least 5 years in marketing leadership roles within fashion, apparel, jewelry, accessories, or contemporary retail sectors.
• Proven expertise in managing and optimizing digital media budgets with measurable ROI.
• Strong competency in e-commerce marketing strategies, including direct-to-consumer growth and omnichannel branding.
• Experienced in paid social, email/SMS marketing, influencer collaborations, and content planning.
• Familiar with platforms and tools such as Meta Ads Manager, Google Ads, Klaviyo, Shopify, and analytics tools like Google Analytics 4.