Senior Lifecycle Marketing Manager - LinkedIn Sales Navigator

About LinkedIn

LinkedIn is the world's premier professional networking platform designed to create economic opportunities for every member of the global workforce. Our suite of products facilitates meaningful connections, discovery of new career opportunities, skill development, and access to valuable insights on a daily basis. We commit deeply to our employees' growth through transformational development opportunities, fostering a culture centered on trust, inclusivity, care, and enjoyment where everyone can thrive.

Role Overview

This position is located in Sunnyvale, CA, requiring onsite presence with hybrid flexibility to meet team needs, and may also be performed from other LinkedIn offices like San Francisco, Mountain View, or New York. The Senior Lifecycle Marketing Manager will strategically lead global product adoption initiatives for LinkedIn Sales Navigator by developing personalized, scalable lifecycle programs aimed at maximizing customer value across all journey stages. This role collaborates closely with Customer Success, Scaled Solutions, Product Marketing, and Marketing Operations to implement impactful programs that enhance sustained user engagement and measurable business outcomes.

Key Responsibilities

• Develop and execute the worldwide Lifecycle Adoption strategy for LinkedIn Sales Navigator, focusing on digital programs that encourage active product use, improve account health, and foster long-term customer retention.
• Partner with cross-functional teams including Customer Success, Scaled Solutions, Product Marketing, and Marketing Ops to align GTM adoption strategies, ensure consistency, and generate measurable results.
• Analyze program results to shape adoption-focused business priorities, effectively communicating impact to leadership and stakeholders.
• Manage high-impact campaigns such as health interventions, triggered lifecycle plays, and feature adoption programs that connect engagement efforts with retention and renewal outcomes.
• Transform customer insights, product usage metrics, and business objectives into actionable lifecycle marketing strategies that consistently drive product adoption.

Candidate Qualifications

Required:

• Over 7 years of professional experience in Lifecycle Marketing, Customer Marketing, or Digital Marketing.
• Bachelor's degree or equivalent practical experience.

Preferred:

• At least 8 years of experience in B2B SaaS Lifecycle or Customer Marketing with demonstrated success in scaling product adoption and engagement.
• Strong expertise in data-driven marketing, capable of interpreting behavioral signals and customer health data into strategic lifecycle campaigns.
• Proven experience designing automated, behavior-triggered marketing programs across diverse digital channels.
• Capability to construct and optimize adoption funnels with metrics including monthly active users, account health, and retention.
• Outstanding communication and presentation skills to convey complex information in a clear, compelling manner.
• Excellent teamwork and stakeholder management abilities to build consensus and align priorities.

Compensation and Benefits

The base salary for this role ranges from $125,000 to $195,000 annually, adjusted according to the candidate’s skills, experience, certifications, and location-based cost of labor considerations. Total rewards may include performance bonuses, stock options, and other incentive plans. LinkedIn promotes fair and equitable compensation policies aligned with federal contractor requirements.

Equal Opportunity and Accessibility

LinkedIn is committed to inclusive hiring practices and celebrates diversity across all identities and backgrounds. Individuals with disabilities are encouraged to apply, and reasonable accommodations are provided throughout the application and interview process. Accommodation requests can be submitted via the designated form, and responses are provided within three business days.

Legal and Compliance

LinkedIn adheres to the San Francisco Fair Chance Ordinance by considering qualified candidates with arrest and conviction histories. The company also complies with pay transparency and non-discrimination laws, ensuring privacy and data protection for job candidates.