Senior Lifecycle Marketing Manager, LinkedIn Marketing Solutions

About the Company

LinkedIn is the largest global professional network dedicated to creating economic opportunities for the worldwide workforce. Its products enable users to connect meaningfully, find new career possibilities, develop essential skills, and access insightful information daily. The company fosters an employee-focused culture grounded in trust, inclusion, care, and enjoyment, encouraging personal and professional success.

Job Overview

This position is for a Senior Lifecycle Marketing Manager within the LinkedIn Ads Growth Marketing team. The role is hybrid, combining remote work and on-site presence, with possible locations in San Francisco, Mountain View, or New York. The selected candidate will be responsible for devising and executing strategies that drive growth and retention of existing LinkedIn Ads clients by managing targeted marketing campaigns across diverse digital channels.

Key Responsibilities

• Design and execute exceptional customer education, engagement, and retention marketing programs for LinkedIn Ads users using multiple digital platforms.
• Create trigger-based campaigns that deliver timely, relevant insights and recommendations to customers at scale.
• Collaborate closely with Sales and Sales Operations to synchronize marketing efforts and communication with sales outreach, establishing joint metrics and goals.
• Craft comprehensive campaign strategies including objectives, audience targeting, messaging, and channel selection; work with Marketing Operations to develop creatives and launch campaigns.
• Evaluate and enhance lifecycle marketing effectiveness by setting KPIs, aligning goals with sales objectives, and analyzing performance data.
• Regularly report campaign strategies and performance metrics to stakeholders in Marketing and Sales teams.

Qualifications

Required:

• Over 7 years' experience in lifecycle marketing, customer engagement, or related functions.
• At least 7 years managing marketing campaigns through digital channels such as email and LinkedIn Ads.
• Minimum 3 years collaborating with Sales and Sales Operations to develop aligned communication, goals, and success measures.
• Bachelor’s degree or equivalent professional experience.

Preferred:

• Experience in the advertising technology sector with thorough knowledge of digital advertising platforms and client engagement approaches.
• Proven success managing scalable customer lifecycle campaigns including email and LinkedIn Ads.
• Skilled in designing trigger-driven campaigns using audience segmentation, behavioral targeting, and lifecycle marketing automation.
• Comfortable working in dynamic, cross-functional, and experimental environments focused on continuous improvement.
• Strong passion for customer education and retention with creativity in delivering scalable value.
• Effective cooperation with Sales and Sales Operations to align messaging, set shared objectives, and boost retention.
• Excellent communicator, experienced in presenting strategies and insights to senior marketing, product, and sales leadership.
• Strong business insight with the ability to translate strategic aims into cross-team initiatives.

Additional Information

LinkedIn is committed to pay equity and includes annual bonuses, stock options, and comprehensive benefits within a total compensation package. Salary ranges from $125,000 to $195,000 depending on skills, experience, certifications, and location. The company values diversity and provides reasonable accommodations for applicants with disabilities during the recruitment process. It is an equal opportunity employer abiding by relevant employment laws and fair chance ordinances.