Senior Lead, Marketing & Strategic Communications

About Temasek Trust and MoneyOwl

Temasek Trust serves as the philanthropic branch of Temasek Holdings, dedicated to environmental protection, community upliftment, connectivity, and advancing skills through catalytic philanthropy and impact investing. Its collaborative network, the Temasek Trust Collective, works towards sustainable impact by leveraging shared capabilities and fostering innovative solutions. MoneyOwl operates under Temasek Trust as a social enterprise and financial advisor focused on empowering individuals through comprehensive financial guidance and education, aiming for widespread financial security and confidence.

Role Overview

The Senior Lead for Marketing & Strategic Communications will spearhead efforts to broaden MoneyOwl’s audience and enhance its reputation among both everyday consumers and institutional collaborators. Reporting directly to the CEO, this role translates company strategies into cohesive marketing and communication campaigns, primarily utilizing digital platforms, social media, and traditional media channels, complemented by partnerships and direct outreach. Collaboration with various internal teams ensures the organization's financial tools and programmes effectively reach and appeal to target audiences.

Key Responsibilities

• Design and implement comprehensive marketing plans in line with organizational objectives.
• Enhance visibility and adoption of MoneyOwl’s financial tools, programs, and partnerships.
• Oversee digital marketing efforts including social platforms, website, SEO, email marketing, and data analytics.
• Seek media, partnership, and physical engagement opportunities to augment digital initiatives.
• Develop and execute integrated communication strategies across multiple channels.
• Co-manage content creation ensuring clarity, appeal, and rigour in materials such as articles, videos, and graphics.
• Support corporate and media communications alongside CEO's public messaging.
• Lead and nurture the Marketing & Strategic Communications team fostering a high-performance culture.
• Work closely with Product, Research, Technology, and Partnerships departments to promote offerings.
• Assist Partnerships team with campaigns, events, and marketing collateral.

Qualifications & Expertise

• Possess a bachelor's degree in any field.
• Minimum of eight years' relevant experience encompassing marketing, strategic communications, business growth, with demonstrated leadership roles.
• Background in public sector, mission-driven organizations, fintech, or financial services with a strategic and collaborative approach is preferred.

Core Competencies

• Strategic thinking enabling translation of business goals into marketing and communication programs.
• Advanced knowledge of modern marketing including digital channels, campaign management, SEO, analytics, and CRM.
• Skill in transforming complex topics into accessible and engaging content.
• Effective leadership, team motivation, planning, delegation, budget oversight, and resource management.
• Quick learning capability regarding financial planning concepts alongside emerging marketing and technological trends.
• Proactive, adaptable work ethic with resilience to challenges and receptiveness to feedback.
• Executive maturity to navigate complexity and integrate cross-functional strategies beyond routine KPIs.