Senior Growth Manager

Company Overview

Cello is a remote-first company based in Europe with strong backing from top venture capitalists such as HV Capital, byFounders, and Notion Capital. It is trusted by notable category leaders including Bolt, Typeform, Miro, and Veed. With $10.3M in funding, Cello helps software companies turn their users and partners into powerful sales channels through referrals, sharing, and recommendations, serving over 15 million end users monthly.

Why Join Cello

• Join a rapidly scaling startup with substantial funding and growing traction.
• Experience real impact by handling demand generation, influencer and partner programs, and sales enablement.
• Work with a small, agile team where you can shape marketing strategies rather than just execute existing plans.
• Engage with the latest technologies and AI tools such as Claude, Cowork, skills, and plugins.
• Enjoy a remote-first culture with regular team gatherings.
• Collaborate with a founding team of serial entrepreneurs and experienced operators from Twilio, Wise, and Skype.

Role Mission and Responsibilities

• Lead demand generation by managing integrated campaigns for product launches, events, and announcements.
• End-to-end ownership of the flagship GTM10 Awards program and community engagement opportunities.
• Define the standards and direct content creation efforts, especially long-form content and strategic collaborations with B2B SaaS growth experts.
• Support product marketing by crafting positioning and messaging for new features and releases, and partner on launch plans, newsletters, website updates, and pricing strategies.
• Create sales enablement materials used by the sales team, including battlecards, one-pagers, and success stories.
• Manage and grow Cello’s micro-influencer program, identifying key distribution partners and tracking influencer-driven pipeline and word-of-mouth impact.
• Collaborate closely with CEO, Chief of Staff, content, partnerships, design freelancers, and sales teams.

Candidate Profile and Requirements

• Highly motivated and self-driven with grit, ready to create playbooks and iterate persistently.
• 5 to 7 years of experience in high-growth environments, preferably in B2B software, owning content, growth, or demand generation functions.
• Fluency and habitual use of large language models (LLMs) like Claude, along with related AI tools.
• Proven success in demand generation and/or content programs directly contributing to pipeline growth.
• Strong design sense and ability to recognize quality work.
• Exceptional organizational skills and autonomy, managing multiple projects simultaneously.
• Good technical aptitude with marketing automation, data analytics, and product understanding to confidently engage with engineering teams.
• Excellent command of English with clear, compelling copywriting skills across formats.

Preferred Qualifications

• Experience with SEO and GEO marketing strategies.
• Familiarity with CMS tools such as Framer or Webflow.
• Background in product-led growth (PLG) or referral/word-of-mouth marketing.

Additional Information

Cello is dedicated to developing a great team culture, emphasizing team spirit and engagement as detailed in their People Playbook. Their innovative revenue growth platform leverages AI to systematically convert word-of-mouth into scalable growth channels for digital businesses. Key users include industry leaders like Typeform, Miro, and Veed.