Senior Executive - Integrated Marketing

About the Role

Nykaa seeks a Senior Executive for Integrated Marketing to spearhead the strategic planning and flawless execution of marketing campaigns funded by both Nykaa and partnered brands across Beauty, Luxe, and Wellness segments. This role demands a creative and execution-focused professional capable of delivering comprehensive, 360-degree campaigns that maximize reach and engagement across multiple platforms.

Key Responsibilities

• Develop data-driven and insight-focused campaign proposals and design strategic packages aligned with business goals.
• Construct detailed content calendars ensuring optimal narrative flow over timelines and platforms.
• Drive end-to-end campaign implementation by coordinating closely with internal teams (design, content, performance) and external collaborators (agencies, vendors, creators) to meet deadlines.
• Monitor and analyze campaign outcomes against key performance indicators, making adjustments to enhance effectiveness.
• Oversee campaign budgets and profit and loss statements, managing expenditures to align with objectives.
• Ensure availability of upper-funnel marketing assets to maximize reach and brand visibility.
• Collaborate with brand teams to co-develop tailored campaigns, balancing brand demands with platform-specific behaviors and campaign structures.
• Maintain transparent and consistent communication with brand stakeholders to meet creative, timeline, and result expectations.
• Manage campaign tracking, performance analyses, and financial reconciliation for brand-funded initiatives.
• Innovate by exploring unique marketing approaches and developing expandable intellectual property formats leveraging Nykaa’s owned assets.
• Work cross-functionally with content, communications, growth, and category teams to generate novel initiatives.
• Participate actively in content creation for Hero-Hub-Hygiene and integrated campaigns including scripting, video editing, and directing self-shot assets.
• Collaborate on quality control with creative teams to align output with campaign objectives.
• Utilize monthly data insights from search trends, product launches, and sales to inform creative designs and conduct marketing experiments with the ad team—proficient in Canva is essential.

Qualifications and Requirements

• 3 to 5 years of experience in brand marketing, digital marketing, content strategy, or integrated campaign management.
• Proven expertise in campaign concept development and comprehensive knowledge of digital platform nuances.
• Experienced in managing campaign finances, performance reporting, and coordinating across multiple teams.
• Keen storytelling ability combined with a strong sense of design and content formatting.
• Excellent project management skills and effective interpersonal communication have to thrive in fast-paced settings.