Digital Marketing Executive / Entertainment Publicist

About the Company

MCD Productions stands as Ireland's premier promoter of live music and entertainment events, proudly ranked among the top 15 worldwide by Pollstar. The company organizes events ranging from intimate venues holding 200 attendees to massive gatherings of 80,000 across Ireland. With a commitment to showcasing both local talent and internationally acclaimed artists, MCD also manages renowned festivals including Longitude and Vital.

Role Overview

We are seeking a creative and proactive Digital Marketing / Entertainment Publicist Executive to join our marketing team in Dublin. This permanent, full-time role reports directly to the Digital and Social Manager and focuses on spearheading inventive campaigns that connect diverse audiences with artists across music, theatre, comedy, family attractions, and exhibitions. The successful candidate will develop and lead social media and PR strategies aimed at boosting exposure, increasing ticket sales, and crafting memorable event experiences.

Key Responsibilities

• Develop, implement, and oversee social media strategies across platforms including TikTok, Instagram, Facebook, and X to promote events and artists at venues such as The Grand Social, Workmans, and Whelan’s.
• Produce, curate, and manage engaging video and image content to support promotional campaigns, occasionally creating content on event days.
• Maintain editorial calendars and scheduling to ensure communication aligns with brand identity and event timelines.
• Manage organic social media campaigns for event announcements, presales, and ticket sales across social channels, websites, and email newsletters.
• Execute and monitor paid advertising campaigns on social media, tracking expenditures accurately for financial settlements.
• Analyze campaign performance, using insights to refine strategies and improve audience engagement.
• Draft and distribute precise media bulletins with correct event details and announcements.
• Proactively pitch interviews and compelling artist stories to digital, broadcast, and print media outlets.
• Foster and maintain robust media relationships to maximize event exposure across channels.

Required Skills and Knowledge

• Expertise in managing and growing public social media accounts with engaging content creation; social media advertising experience is advantageous.
• Up-to-date knowledge of the latest digital marketing trends and best practices for optimizing campaign outcomes.
• Strong understanding of the entertainment industry, ideally with experience collaborating with artists and record labels.
• Exceptional skills in crafting promotional copy and pitching stories; outstanding written and verbal communication abilities.
• Creative and strategic mindset for planning impactful campaigns that enhance engagement and drive ticket sales.
• Excellent organizational and project management capabilities ensuring timely, accurate announcements and thorough cross-checking before publication.
• Proficiency in professional image and video editing software such as Adobe Creative Suite (Photoshop, InDesign, Premiere Pro, After Effects) or equivalent tools to produce polished marketing assets.

Work Environment and Values

The role is embedded in a dynamic, supportive, and innovative workplace where a positive, solution-oriented attitude is vital. We pride ourselves on fostering an inclusive environment where all employees are encouraged to bring their authentic selves to work and are supported in pursuing their personal and professional development.

Equal Opportunity Statement

MCD Productions is committed to diversity and equality, welcoming applications irrespective of gender identity, marital status, ethnic background, Traveller community membership, sexual orientation, religion, age, or disability.

Application Details

The deadline for applications is Monday, 3rd August 2026. Early submissions are encouraged as the company reserves the right to close the application process at any time. Note that no payments or equipment purchases will be requested during recruitment, and official communications are only sent from recognized company email domains.