Senior Executive, Digital Marketing – Social Media

Overview

Resorts World Sentosa (RWS) is looking for a proactive and strategic Senior Executive to spearhead creator partnerships aimed at enhancing brand storytelling and expanding social media reach across their diverse portfolio, including attractions, dining, entertainment, hotels, and events. This role is part of the Social Media team and collaborates closely with Brand, PR/Communications, Partnerships, and Marketing teams to design and implement influencer-driven campaigns that achieve clear business metrics such as reach, engagement, website traffic, bookings, and brand awareness.

Key Responsibilities

• Manage the complete influencer lifecycle from identifying and vetting suitable creators to contracting, briefing, coordinating content production, obtaining approvals, publishing, reporting, and ongoing optimization, ensuring brand safety, compliance, and an excellent creator experience.
• Source and evaluate creators in Singapore and surrounding regions, ensuring alignment with brand values and verifying audience authenticity, prior conduct, and fraud indicators. Handle negotiation of terms including content usage rights and exclusivity.
• Create detailed briefs aligned with campaign objectives, oversee site logistics and safety for content creation, secure necessary internal approvals, and ensure content follows platform best practices, accessibility requirements, and proper disclosures.
• Coordinate content publishing plans, support paid amplification efforts, monitor live posts to address any urgent issues swiftly, and foster community engagement activities to boost content reach and positive sentiment.
• Work in close partnership with various internal teams to integrate influencer content within broader marketing campaigns, seasonal events, digital platforms, and paid media for comprehensive marketing impact.
• Establish KPIs based on campaign goals, analyze performance data by creator, format, and messaging, provide optimization recommendations, and generate case studies for continuous improvement.

Qualifications and Skills

• At least 2-3 years of experience in influencer marketing or social media roles within consumer brands, tourism/hospitality, lifestyle, entertainment sectors, or agencies.
• Proven success managing end-to-end influencer marketing campaigns delivering measurable results; portfolio or case studies are essential.
• Experience working with creators on platforms such as TikTok, Instagram, YouTube, and XiaoHongShu; knowledge of Facebook and emerging platforms is beneficial.
• Strong project management and stakeholder engagement abilities, adept at managing multiple schedules and budgets simultaneously.
• Excellent communication skills, both written and verbal, enhancing ability to manage creator relationships and content evaluation.