Senior Event Marketing Manager

Role overview

This opportunity is posted on behalf of a partner organization that oversees the application review and all follow-up steps. The company is seeking a Senior Event Marketing Manager on an expression-of-interest basis for candidates based in Canada.

The role is a senior, strategic marketing position centered on leading high-impact field and event initiatives in a fast-growing B2B technology setting. It requires ownership of the entire lifecycle of complex event programs, from planning and prioritization through execution and post-event analysis. You will help define how the business shows up at industry conferences, executive gatherings, and proprietary experiences. The position combines creativity, operational discipline, and performance-based decision-making to improve pipeline contribution and brand visibility. You will work closely with sales, product, and executive stakeholders to make sure event activity supports broader business goals. This is a highly visible role with meaningful autonomy and influence on go-to-market outcomes, well suited to someone who enjoys dynamic environments and building scalable, differentiated programs.

Key accountabilities

• Set and refine the strategy for field and third-party event initiatives, including conferences, executive roundtables, hospitality-led experiences, and webinars, making sure they support business and revenue objectives.
• Build and improve the yearly event portfolio by selecting the most valuable opportunities and retiring initiatives that are not delivering results.
• Take charge of end-to-end event delivery, handling budgets, schedules, vendors, logistics, sponsorships, contracts, and on-site execution with accuracy.
• Work across Sales, Marketing, Product, and Executive Leadership to prioritize initiatives, support pipeline creation, and deepen customer engagement.
• Lead negotiations with outside partners, event organizers, and vendors to obtain sponsorships, booth placements, and strong event positioning.
• Create repeatable processes, playbooks, and reporting structures that raise consistency and improve operational efficiency.
• Track and report performance using data to assess ROI, pipeline impact, engagement, and lead quality, then use insights to improve future results.
• Introduce new event concepts and experiential marketing approaches that strengthen market presence and help differentiate the brand.

Requirements

• 7–10+ years of experience in event marketing, field marketing, or experiential marketing, ideally in B2B SaaS or a similar high-growth environment.
• Demonstrated success in owning and scaling complex multi-channel event portfolios, including major industry conferences and executive-level programs.
• Strong strategic judgment with the ability to turn business priorities into practical event plans and measurable results.
• Excellent project management abilities, strong attention to detail, and comfort juggling several high-priority initiatives at once.
• Experience managing budgets, vendor partnerships, contracts, and sponsorship negotiations.
• Solid understanding of how event marketing supports sales alignment and pipeline generation.
• Comfort with data analysis and performance tracking, including dashboards and reporting tools used to guide decisions.
• Strong communication and stakeholder-management skills, with the ability to influence cross-functional and senior leadership teams.
• Ability to succeed in fast-paced, scaling organizations with a high level of ownership and accountability.
• Willingness to travel about 30%, including occasional international trips.

Benefits and additional information

• Base pay range of USD 140,000 to USD 175,000 annually.
• Equity in the form of stock options as part of the total compensation package.
• Comprehensive benefits plus additional perks.
• Flexible work setup that supports remote collaboration.
• Chance to own and grow a high-impact marketing function with executive visibility.
• Exposure to senior leaders and cross-functional strategic work.
• Fast-moving environment with strong autonomy and ownership.

Application and hiring process

Applications are reviewed through an AI-assisted matching process that helps surface candidates against the role’s core requirements in a fair and objective way. The most relevant profiles are shortlisted and shared with the hiring company, while interviews, assessments, and final decisions are handled by the company’s internal team.

Data privacy notice

By submitting an application, candidates acknowledge that their personal data may be processed to evaluate candidacy and shared with the hiring employer on the basis of legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. Applicants may request access, correction, deletion, or objection rights at any time. AI tools may be used to support parts of the hiring workflow, such as resume review, application analysis, response assessment, and checking for possible inconsistencies or verification signals; however, these tools support rather than replace human judgment, and final hiring decisions are made by people.