Senior Director, Regional Sales

Company Overview

SonicWall is a renowned cybersecurity provider with over three decades of experience, recognized for its partner-first approach ensuring continuous support in combating cybercrime. The company delivers comprehensive security solutions adaptable across cloud, hybrid, and traditional infrastructures in real-time, protecting against sophisticated cyber threats targeting remote, mobile, and cloud-driven users worldwide. SonicWall's dedicated threat research center facilitates rapid and cost-effective development of security products tailored to diverse organizations including enterprises, government bodies, and SMBs across the globe.

Role Summary

We are seeking a highly motivated and commercially astute Senior Director of Regional Sales to lead and expand our operations in a strategically vital EMEA region encompassing Germany, Eastern Europe, the Alps, Italy, and Iberia. This leadership position entails managing a skilled sales team, cultivating a thriving channel ecosystem, and enhancing direct engagement with end customers throughout multiple markets. The role offers significant autonomy to shape market strategies while influencing companywide goals at the executive level. Success in this position requires a dynamic leader adept at navigating complex environments, excelling in competitive landscapes through partner collaboration, team leadership, and proactive presence.

Key Responsibilities

• Lead revenue generation for the assigned region, maintaining exemplary standards in growth, pipeline health, and sales forecasting.
• Inspire and oversee a distributed sales workforce, promoting a culture focused on accountability, development, and measurable outcomes.
• Implement an integrated go-to-market strategy balancing strategic partnerships with direct market engagement to optimize reach and transaction speed.
• Strengthen alliances with channel partners such as VARs, resellers, distributors, and MSPs by creating joint plans that drive mutual business expansion.
• Interact directly with enterprise and mid-market customers, effectively positioning products to senior stakeholders and expediting complex sales processes.
• Collaborate with regional distributors, including pan-European and local specialists, to broaden market coverage and enhance partner-driven pipeline growth.
• Work alongside field marketing teams to devise and execute regional demand generation campaigns and co-funded initiatives with partners.
• Contribute to overarching EMEA strategies in partnership with the EVP of EMEA by advising on priorities, resource allocation, and market growth plans.
• Address intricate challenges with sound commercial insight and innovative problem-solving, managing issues such as competitive displacement and partner conflicts.

Candidate Profile

• Possess 12 to 15+ years of advancing sales leadership experience, particularly leading regional or multi-country technology sales teams.
• Strong knowledge and hands-on experience in cybersecurity or networking, understanding threat landscapes, vendor ecosystems, and customer purchasing behaviors.
• Demonstrated success in building and growing channel and MSP programs including VARs, resellers, distributors, and managed service providers across European markets.
• Experience implementing hybrid sales strategies that drive growth both via channel partners and direct enterprise engagement.
• Familiarity with European business environments, managing commercial operations across DACH, CEE, Southern Europe, or Iberia with a nuanced understanding of regional business practices and buyer tendencies.
• Established relationships with distributors, especially pan-European players, and the capability to leverage such partnerships for business expansion.
• Proven collaboration with field marketing on demand creation strategies and management of partner marketing resources.
• Strong executive presence with demonstrated ability to influence C-suite stakeholders internally and externally.
• Multilingual ability, especially in German, Italian, Spanish, or other regional languages, is highly advantageous due to the scope of territory.
• Based in Germany with readiness to undertake frequent travel across the regional markets.

Additional Information

This role operates with a high degree of leadership responsibility and autonomy, reporting directly to the EVP of EMEA. SonicWall is an equal employment opportunity employer committed to diversity and inclusion, offering equal consideration to all qualified candidates regardless of demographic or personal characteristics. The company actively supports a diverse workforce and provides cybersecurity solutions worldwide.