Senior Director of Marketing

About Accompany Health

Accompany Health is dedicated to providing dignified, high-quality care to patients with complex medical needs. Offering a unique blend of primary, behavioral, and social care, the company supports patients throughout their entire care journey via at-home and virtual care solutions, including 24/7 availability. Partnering with pioneering payors, Accompany Health leverages highly skilled care teams, innovative technology, and evidence-based practices to improve health outcomes that matter most to patients, establishing lasting relationships built on trust and accessibility.

Operating from a distributed workforce across the United States with headquarters in Bethesda, Maryland, Accompany Health collaborates with community organizations, local providers, and health plans to deliver elevated care rarely experienced within current healthcare settings. The organization is committed to addressing disparities within healthcare through its empathetic approach and technology-driven care models.

Role Overview

The Senior Director of Brand Marketing will enjoy a pivotal role in shaping the company's brand identity at a critical growth phase. Leading the external brand strategy and refining value propositions for diverse audiences including patients and payers, you will directly influence how Accompany Health is perceived across multiple touchpoints. This role demands close involvement with strategic development and execution through various channels such as paid media, earned media, and content marketing while managing a growing marketing team.

You will collaborate extensively with executive leadership, product, design, growth, clinical operations teams, and external agencies to ensure brand consistency and credibility across all platforms and stakeholder groups. The position operates fully remotely within a nationwide dispersed team.

Key Responsibilities

• Lead brand positioning in close coordination with PR agencies, refining the company's visual and verbal identity.
• Define and enhance value propositions tailored to patients, health plans, and other stakeholders.
• Oversee content production and calendar management including peer-reviewed manuscripts, conferences, videos, and educational materials.
• Drive paid media strategies across platforms like Meta and LinkedIn, and coordinate earned media efforts including public relations and social media campaigns.
• Manage and optimize owned channels such as corporate website, blog, and social media accounts while testing new marketing channels.
• Design lifecycle marketing strategies to effectively move patients from eligibility to active engagement using direct marketing vehicles such as mail, SMS, and calls.
• Create and manage messaging strategies for patient enrollment stages and related marketing campaigns.
• Develop creative assets and branding for marketing materials ensuring impact and trustworthiness.
• Partner with Data Science and Patient Engagement teams to assess campaign performance.
• Set up marketing measurement systems, including dashboard reporting and budget management.
• Support quarterly marketing planning and resource allocation discussions aligned with Product and Design teams.
• Hire, nurture, and expand the marketing team while providing strategic leadership and mentorship.
• Collaborate on member acquisition, provider materials, and payer-facing content alongside cross-functional teams.
• Perform additional duties as assigned to support organizational goals.

Qualifications and Experience

• Minimum 5 to 7 years of progressive leadership experience in marketing and brand management, preferable within healthcare, health technology, or similarly regulated sectors.
• Proven expertise in owning and executing brand positioning with measurable outcomes on brand recognition and customer demand.
• Demonstrated experience managing paid and earned media channels, including agency collaboration.
• Strong background in content strategy and multi-format production, with familiarity or interest in clinical thought leadership being advantageous.
• Effective people leader skilled in coaching and scaling marketing teams in dynamic environments.
• Adept at cross-functional collaboration with various departments including Product, Data Science, and Growth.
• Experience managing marketing budgets along with performance and ROI reporting.
• Excellent communication skills adaptable to multiple audiences and media.
• Bachelor's degree in Marketing, Communications, or an equivalent field or relevant work experience required.
• Preferred experience includes knowledge of value-based care models, health plans, provider audiences, and consumer marketing.

Additional Information

For roles involving patient interaction, compliance with Accompany Health's medical clearance standards including TB screening and immunization proof is required. Exemptions for medical or religious reasons are considered on a case-by-case basis.

Committed to diversity and equal opportunity, Accompany Health welcomes all qualified applicants without discrimination based on legally protected characteristics.

The recruitment process may leverage AI tools to aid application review and evaluation; however, all final hiring decisions remain under human discretion. Queries regarding data processing are welcomed.

The anticipated salary range for this full-time position is $140,000 to $190,000 annually, supplemented by bonuses, equity, and benefits. Salary offers will reflect role, experience, education, and location factors discussed during recruitment.