Senior Director, Marketing ANZ

Overview

Take a leading role in shaping the future of a globally renowned quick service restaurant (QSR) brand with local headquarters in Brisbane. This leadership position involves directing marketing strategy for Australia and New Zealand, supported by strong local ownership and a revitalised investment plan. The role offers the chance to influence business strategy and performance across a vast network of over 1,500 restaurants and 800 franchisees.

About the Role

This senior marketing leadership position commands responsibility for steering brand strategy, driving measurable commercial growth, and managing a dynamic marketing team specializing in brand, digital, and innovation sectors. Collaboration with global and regional partners, agencies, and internal teams including operations, technology, finance, and analytics is essential to optimize marketing efforts and maximize returns.

Key Responsibilities

• Oversee and develop regional brand positioning across the ANZ markets.
• Create and implement integrated marketing, media, and customer campaigns aimed at boosting commercial growth.
• Manage agency relationships and lead the brand and creative marketing functions.
• Build and guide a high-performing marketing team, fostering a culture of excellence and growth.
• Collaborate with global and regional counterparts to innovate in product, packaging, and promotional areas.
• Promote a data-driven marketing approach by enhancing measurement, customer insights, and ROI analysis.
• Lead customer loyalty programs to enhance acquisition, engagement, and lifetime customer value.
• Control the ANZ marketing budget and advertising fund to ensure optimal commercial results.
• Work closely with executive leaders, franchisees, and cross-functional teams to achieve integrated business goals.

Candidate Profile

The ideal applicant will be a senior marketing professional with proven leadership experience in fast-moving, multi-site consumer businesses, preferably within foodservice, quick service restaurants, or high-volume retail. The role demands a strategic yet commercially focused mindset capable of influencing top executives and converting marketing initiatives into quantifiable commercial success. Strong communication, stakeholder engagement, and presentation abilities are vital, alongside an adaptable leadership style suited to matrix and regional organizational structures.

Essential Qualifications and Experience

• Demonstrated leadership of high-performing marketing teams during growth and transformation phases.
• Extensive knowledge of integrated marketing, media, brand management, and customer growth strategies.
• Exceptional commercial judgement with a track record of linking marketing expenditure to business outcomes.
• Excellent communication, stakeholder management, and presentation skills.
• Experience navigating and succeeding in matrix and regional organizational environments.
• Background in global or regional business contexts is highly advantageous.
• Bachelor's degree in Marketing, Advertising, or a related field; MBA qualifications are desirable.

Why This Opportunity?

• Direct the marketing course for one of the world's most iconic consumer brands with genuine local ownership.
• Engage with an executive leadership team directly and contribute to strategic decision-making.
• Influence marketing operations across a vast network of restaurants and franchisees.
• Lead a well-established marketing division supported by capable agency partners and advanced marketing technology.
• Drive innovation and data-led strategies within a committed and well-resourced organization.

Additional Information

This search is managed by Gybe Consulting, providing extensive reach within the Brisbane area and beyond. Prospective candidates ready to make a significant commercial impact across Australia and New Zealand's QSR market are encouraged to connect for a confidential discussion.