Senior Digital Marketing Specialist
Mumbai, Maharashtra, India · Full Time
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- Experience
- 5–7 yrs
- Salary
- INR 30,000 – INR 50,000 / month
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Education
- Any Graduate or Post Graduate
- Eligibility
- Candidates with relevant digital marketing experience and qualifications are welcome to apply.
- Resume
- Required to apply
Where you'll work
Job description
About the Role
BT House Private Limited is looking for a results-oriented Senior Digital Marketing Specialist to oversee our online brand presence and generate client leads effectively. The role is based in Vashi, Navi Mumbai, Maharashtra and requires 5 to 7 years of experience in digital marketing. This position is ideal for candidates able to transform complex scientific and technical content from our testing laboratory into clear, engaging consumer content.
Primary Responsibilities
- Design and implement comprehensive multi-channel digital marketing campaigns.
- Manage and optimize paid advertising budgets on Google Ads, Meta platforms, and LinkedIn to maximize ROI and boost lead acquisition.
- Perform thorough keyword research and execute advanced SEO strategies including on-page and off-page techniques.
- Increase website organic traffic and improve search rankings through effective SEO management.
- Update and maintain website content utilizing Content Management Systems (CMS).
- Conduct in-depth research into technical laboratory processes and translate findings into user-friendly articles, website copy, blog posts, FAQs, and newsletters.
- Manage and expand professional profiles across multiple social platforms including LinkedIn, Google Business Profile, Instagram, Facebook, YouTube, Pinterest, Threads, Mastodon, Bluesky, WhatsApp Business, and Telegram Business.
- Collaborate with graphic designers and web developers to create consistent marketing assets aligned with business development and sales goals.
Required Qualifications and Skills
- 5 to 7 years of substantial experience in digital marketing, preferably in B2B, technical, or scientific sectors.
- Strong command of SEO best practices, understanding of search engine algorithm changes, and familiarity with SEM tools.
- Exceptional writing and analytical skills to break down and communicate complex technical information effectively.
- Deep knowledge of current social media platforms, publishing tools, and analytics systems.
Additional Information
Salary will be offered based on company policies and may be negotiated depending on the interview performance and past experience.
How to Apply: Eligible candidates are requested to submit their updated CV directly via WhatsApp at 8454097057.