Senior Digital Marketing Manager

Role overview

Cbayexpress Technologies is hiring a Senior Digital Marketing Manager for its Herbishh brand in the eCommerce/private label hair care segment. This is a full-time leadership position based around the Noida office, with remote working included. The working schedule is Monday to Friday, 1 PM IST to 10 PM IST.

The role calls for a seasoned marketing leader who can guide the full digital function, not just run ad campaigns. You will be responsible for building strategy, improving revenue performance, directing multiple channel teams, and helping scale eCommerce growth through data-led decisions.

Company background

Cbayexpress Technologies is a Toronto-based organization with more than 8 years of experience in Hair Care and Health & Fitness products. Its brands include Herbishh, which offers a wide variety of quality hair care products, and Bisonbody, which focuses on health and fitness technology designed to help people manage their well-being proactively. The company operates globally and sells through platforms such as Amazon, Walmart, eBay, Etsy, Shopify, Cash, Lazada, and others.

Key responsibilities

• Head, coordinate, and mentor the full marketing team across influencer marketing, social media, email marketing, media buying, and Shopify/eCommerce management.
• Create and implement end-to-end digital marketing plans that support revenue targets and broader business goals.
• Take ownership of the marketing budget and ensure spending is directed toward the highest possible return on investment.
• Plan, monitor, and improve paid campaigns across Google Ads, Meta Ads, and other PPC channels.
• Oversee the health and growth of Shopify stores, working with internal teams to raise conversion rates, improve customer experience, and increase sales.
• Track and interpret marketing metrics such as ROAS, CAC, CPC, CTR, conversion rate, AOV, LTV, and revenue outcomes.
• Build strategies for acquisition, retention, remarketing, and lifecycle marketing.
• Partner with the creative team to develop effective ad creatives, landing pages, email content, and promotional materials.
• Lead planning for campaigns, new product launches, seasonal offers, and brand-building initiatives.
• Use A/B testing, audience grouping, and continuous optimization methods to improve performance.
• Stay informed about market shifts, competitor actions, and platform changes to protect and strengthen competitive positioning.
• Prepare regular leadership reports with findings, recommendations, and growth opportunities.

Requirements

• A bachelor’s degree in Marketing, Business Administration, Communications, or a similar discipline.
• At least 5 years of experience in digital marketing, including 2 to 3 years in a leadership or managerial capacity.
• Practical experience leading teams across social media, influencer marketing, email marketing, paid media, and Shopify/eCommerce operations.
• Strong hands-on capability with Shopify stores and a proven record of scaling eCommerce brands.
• Advanced working knowledge of Google Ads, Meta Ads, PPC management, Google Analytics, Meta Business Suite, and marketing automation tools.
• Demonstrated ability to grow revenue through performance marketing and evidence-based decision-making.
• Experience managing marketing budgets and improving campaign profitability.
• Strong leadership, coaching, and team-building abilities with a history of developing high-performing teams.
• Excellent analytical ability, strategic judgment, project management skills, and communication skills.
• Comfort working in a fast-moving, performance-focused environment.
• The company is looking for someone who acts as a business leader first and a marketer second, with experience building scalable systems and driving measurable growth.

Work arrangement

This position is based in Noida, India, with a remote work setup and office presence in Noida. The shift runs from 1 PM IST to 10 PM IST, Monday through Friday.

Eligibility

Any graduate can apply.

Additional information

Industry: eCommerce / Private Label / Hair Care. Brand: Herbishh. Employment type: Full-time. The role expects a senior professional who can manage cross-functional teams and deliver strong business outcomes.