Area Business Manager - Tamil Nadu

Overview

The role involves spearheading business growth initiatives within the Tamil Nadu region, ensuring operational excellence and strategic franchisee management for Aditya Birla Fashion and Retail Ltd.

Key Accountabilities

• Drive customer footfall by executing targeted plans and monitoring quality metrics.
• Provide critical inputs for store business plans aligned with regional goals.
• Conduct detailed competition mapping by gathering data on competitor sales, offers, and merchandising; identify emerging threats and opportunities by validating information across locations and markets.
• Support business expansion by generating potential store leads for the Regional Manager.

Franchisee Engagement

• Serve as the primary contact for franchisees regarding operational aspects, ensuring strict adherence to standard operating procedures (SOPs).
• Encourage and facilitate franchisee investments.

Merchandise Oversight

• Perform regular store visits to assess merchandise presentation and gaps; propose adjustments to optimize offerings.

Store Operations Management

• Monitor timelines and progress of new store openings.
• Ensure compliance in cash handling, inventory control, cost management, housekeeping, and staff attendance.
• Lead recruitment efforts for new stores and manage store opening checklists.
• Conduct routine audits to maintain SOP compliance and uphold store standards.

Consumer Insight & Relationship Management

• Ensure proper procedures for gathering consumer information and maintaining high registration rates.
• Analyze customer demographics and behaviors across stores to tailor business strategies effectively.
• Build strong relationships with approximately 20 key customers per store to enhance customer loyalty.

Team Leadership & Development

• Recruit Store Managers under the guidance of the Regional Manager.
• Conduct quarterly performance appraisals of store managers.
• Motivate and engage store teams to achieve business objectives.
• Set and monitor weekly sales targets informed by market trends and team inputs.
• Oversee monthly budget compliance and set spending ceilings.
• Coordinate training programs with CCAs and Store Managers to improve skills and ensure adherence to training schedules.