Senior Demand Generation Manager, Lead Generation - LinkedIn Marketing Solutions

About LinkedIn

LinkedIn stands as the largest professional networking platform globally, dedicated to fostering economic opportunities for every member of the workforce. Its suite of products empowers individuals to establish meaningful connections, explore promising prospects, develop critical skills, and gain valuable insights daily. The company emphasizes a workplace culture grounded in trust, inclusivity, care, and enjoyment, actively investing in the growth and success of its employees.

Role Overview

This position is based in the San Francisco Bay Area and adopts a hybrid work model, combining remote work with in-office presence depending on business needs. The Senior Demand Generation Manager will spearhead multifaceted acquisition programs aimed at delivering substantial, scalable growth. Responsible for comprehensive program strategy and delivery, this role aligns cross-functional teams, streamlines systems, and focuses on measurable impact across Growth Marketing and Sales divisions.

Key Responsibilities

• Develop and manage end-to-end acquisition lead generation programs, translating business objectives into strategic programs and measurable results.
• Coordinate cross-departmental collaboration with operations, finance, sales, and marketing teams to ensure alignment and facilitate informed decision-making.
• Utilize Artificial Intelligence tools to boost operational efficiencies and enhance campaign outcomes.
• Design account-based marketing (ABM) strategies that engage multiple stakeholders within targeted accounts, supporting coordinated sales efforts.
• Analyze program performance through metrics like engagement, lead quality, conversion rates, and revenue contributions, offering actionable insights.
• Communicate program insights and progress through clear, executive-level reports to influence strategic directions and stakeholder decisions.

Candidate Profile

• A Bachelor’s degree or equivalent experience in marketing, business, or a related field, paired with at least 7 years of growth marketing expertise.
• Proven proficiency in roadmap creation and translating strategy into execution plans.
• Extensive experience with ABM tactics tailored for various account engagement models including 1:few, 1:1, and 1:many.
• Creative and audience-focused marketer with strong communication and presentation abilities.
• Data-driven with experience in A/B testing and using analytics to optimize campaign performance.
• Capability to manage multiple complex projects and collaborate effectively across global teams and time zones.
• Strong stakeholder management skills, with a history of partnering closely with sales teams, ideally including direct sales experience.

Compensation and Benefits

The salary range for this role is between $125,000 and $195,000, with the exact package determined by individual qualifications, experience, and location. Total compensation may also encompass annual bonuses, stock options, benefits, and other incentives.

Additional Information

LinkedIn is an equal opportunity employer committed to diversity and inclusion. Accommodations for applicants with disabilities are available to ensure an accessible recruitment process. The company adheres to all applicable employment laws and policies, including fair pay transparency and inclusion of candidates with arrest and conviction records in accordance with local ordinances. Applicants can request reasonable accommodations related to disabilities during the hiring process.