Senior Creative Manager B2B for Medical Products

Company Overview

The DIETZ GROUP specializes in high-quality, ergonomic rehabilitation products that support individuals with disabilities in managing their daily lives. Their product portfolio includes manual and electric wheelchairs, rollators, walking aids, and bathroom support products, all designed for maximum functionality and adaptability. Headquartered in Karlsbad, Germany, with product development located in Hamburg, DIETZ GROUP employs worldwide standards to ensure the best outcomes for their customers. Since 2017, the subsidiary DIETZ Power in Helmond, the Netherlands, focuses on custom modular electric wheelchairs and special builds.

Role Summary

As part of the company’s strategic evolution emphasizing innovative marketing, DIETZ GROUP seeks a Senior Creative Manager B2B in Hamburg. This full-time, permanent position involves leading the creation and implementation of creative concepts, designs, packaging, trade show displays, and video productions (including AI-enhanced post-production) across multiple channels to build media assets focusing on moving images and animations produced in-house.

Key Responsibilities

• Conceptualize and design product packaging, trade show presentations, and video content including animated and live footage enhanced with AI.
• Create storyboards and mood boards, plan and execute photo and video shoots featuring real people and patients, while advancing video editing processes with AI technologies.
• Develop and advance digital goals across the customer journey with measurable KPIs to optimize marketing ROI and ROAS.
• Manage interdisciplinary and cross-market projects such as new brand names, packaging design, catalogs, corporate identity evolution, and trade show presentations for core markets including DACH, Netherlands, Belgium, and France.
• Collaborate with sales leadership, product management, external suppliers, and occasionally with dealers and customers within a matrix organizational structure.
• Maintain responsibility for the DIETZ GROUP YouTube channel, coordinating with the Trade Marketing Manager.
• Support social media video production, including reels, specifically for YouTube and Instagram.
• Contribute actively to product launches and trade fairs by producing videos, animations, concepts, and product naming alongside storytelling.
• Create marketing materials such as brochures and manage partnerships with agencies and other service providers.

Candidate Profile

• At least 7 years of robust experience as a senior creative lead, ideally with a commercial acumen that identifies growth potentials within the medical product industry or agency environment.
• Experienced in video production and editing, including real-person shoots and AI-generated content.
• Comfortable working within a matrix organization and capable of growing in such an environment.
• Fluent in German and English with strong communication and presentation skills.
• Possess a creative eye for design and corporate branding combined with strategic and visionary thinking.
• Highly motivated, results-oriented team player with enthusiasm and a dynamic approach.

Benefits

• Collaborative and innovative team environment valuing diversity and cooperation.
• Supportive atmosphere emphasizing team cohesion.
• Flexible work hours to promote work-life balance.
• Comprehensive onboarding and numerous opportunities for professional development.
• Long-term employment security in an innovative, meaningful industry.
• Attractive social benefits including company benefit cards, pension schemes, health promotion, and employee discounts.
• Referral bonuses for recommending new hires.
• Access to premium bicycles through business bike leasing.
• Electric vehicle charging stations available on site.
• Dedication to sustainability and environmental responsibility within corporate culture.
• Complimentary refreshments including fruits, hot and cold drinks, and snacks.
• Regular company events fostering team spirit.

Additional Details

• Location: Hamburg, Germany, Stahltwiete 21, 22761
• Employment type: Full-time, permanent, immediate start.
• Reports to the GROUP Manager Marketing | CMO, working closely with various internal teams and partners.