Senior Copywriter (UAE National)

Department

Brand Studio.

Employment Type

Full-time position.

Location

United Arab Emirates.

Reporting To

Nurah Rashed.

About Tabby

Tabby offers shoppers flexible, interest-free ways to pay and helps people manage their money with more control across the UAE, KSA, Egypt, and Kuwait. The company works with major global brands such as H&M, Adidas, and IKEA to create a smooth shopping journey and help customers buy smarter while saving more.

About the Role

Tabby is hiring a Senior Copywriter to join its Marketing team and own creative copy for product marketing campaigns. The role focuses on producing clear, engaging messaging for financial products such as the Tabby Card, making complex money-related ideas easy to grasp, relevant, and creatively strong.

The selected candidate will help shape copy for email campaigns, push notifications, in-app messaging, and product launches. The work must stay customer-focused, strategically aligned, and consistent with Tabby’s brand tone.

Key Responsibilities

• Create sharp, brand-aligned copy for ongoing marketing initiatives across channels, including product launches and activation campaigns.
• Simplify complicated financial products into straightforward, engaging messages that are easy for customers to understand right away.
• Write with creativity and personality so financial content feels approachable and matches Tabby’s voice.
• Develop persuasive in-app notifications that encourage engagement, action, and discovery of products.
• Keep track of trends in product marketing, money-app content, and customer engagement practices, then use those insights to improve performance.
• Work closely with designers, marketers, and product teams so messaging and visuals support each other smoothly.

Skills, Knowledge & Expertise

• 3 to 4 years of experience writing in English, ideally in fintech, banking, e-commerce, or technology.
• Strong ability to turn difficult subjects into simple, practical content that informs and engages customers.
• Good knowledge of writing for digital formats such as email, push notifications, and in-app experiences.
• Ability to partner effectively with design and marketing teams to deliver cohesive campaigns.
• Strong organization, attention to detail, and capability to handle several projects under tight timelines.
• Comfort using performance data and metrics to refine copy and improve outcomes.

Application Process

Candidates will go through an interview with the Content Manager and Brand Manager, a copywriting assessment, and a final interview with the Head of Marketing.

Ideal Candidate

This position suits a highly creative copywriter who enjoys working in a fast-moving environment and wants to support Tabby’s mission of helping people shop more intelligently and manage finances better.