Senior Copywriter - English - AI Focused

Company Overview

Saatchi & Saatchi is a globally recognized communications and advertising network, celebrated for creative ideas that build strong emotional ties between brands and people. The company operates in more than 67 countries, has a workforce of 6,500 people across 114 offices, and serves international clients such as HSBC, P&G, Toyota, Visa, and GSK. It is part of Publicis Communications, a major division of Publicis Groupe, the world’s third-largest communications group.

Role Summary

This opportunity sits within a dedicated AI-focused unit responsible for producing work that is fully AI-generated or AI-integrated. The Senior Copywriter will help shape big ideas and turn them into compelling campaigns through exceptional writing and verbal storytelling. The role involves conceptualizing, writing, producing, and helping direct brand and campaign solutions across a wide range of creative and marketing assignments.

The ideal candidate should be very comfortable using generative AI tools, particularly those used for text and copy creation.

Key Responsibilities

You will be expected to develop strategically aligned concepts and polished copy for all brand touchpoints, including print, ecommerce, digital, social media, product naming, and more.

You will create original storytelling and campaign ideas for integrated work, such as print advertisements, mailers, postcards, website assets, landing pages, email campaigns, digital banners, and social content.

You will present your ideas clearly and persuasively, explaining the thinking behind your writing and creative choices to both internal teams and external stakeholders.

You should organize ideas and deliverables in a structured way that makes presentations clear, efficient, and easy to follow.

You will work closely with the Executive Creative Director, Creative Director, Associate Creative Director, Art Directors, production teams, and marketing colleagues to support brand and business goals.

You will write verbal campaign elements such as scripts, headlines, and other copy assets.

You will use AI tools to create complete or enhanced copy outputs.

You will brainstorm with the wider creative team to build and strengthen concepts.

You will contribute ideas that reflect client requirements and business objectives.

You will build a strong understanding of clients, their brands, and their target audiences.

Main Focus Areas

Technical and Product Content

Develop persuasive content for technical and product-led campaigns across digital ads, print ads, website copy, email marketing, social media, and product descriptions.

Partner with AI team members to generate fresh ideas that communicate product features and benefits in a compelling way.

Maintain a clear and consistent brand tone across all deliverables, while staying aligned with brand guidelines.

Review and refine copy for clarity, accuracy, and consistency, ensuring it is free from spelling and grammar issues.

Use AI tools to shape and finalize strong output.

Business and Delivery

Work to tight timelines with minimal supervision, meeting both internal and external deadlines.

Bring prior experience from a creative team environment.

Collaborate effectively and contribute to the overall creative output with sound advice and input.

Present your work confidently in both internal reviews and client-facing situations.

Approach the role with energy, positivity, and pride in making and selling great work.

Research and Analytical Thinking

Carry out basic research to stay informed about evolving communication methods and AI trends.

Qualifications

Applicants should bring 5 to 7 years of relevant professional experience in marketing or the creative industry.

A portfolio is required that demonstrates strong storytelling, copywriting, and conceptual thinking.

Additional Information

Reference code: R-3017P-3414.