- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 hours ago
- Work mode
- In office
- Education
- Bachelor’s degree in Business, Marketing, or related field
- Resume
- Required to apply
Where you'll work
Job description
About Dyson
Dyson is dedicated to advancing technology and revolutionizing everyday experiences, particularly in beauty and hair care. Our innovative beauty technology and formulas are designed to improve styling routines while protecting hair health across all hair types, ensuring no heat damage and exceptional performance. As a leader in beauty technology, Dyson continues to grow its beauty category and aims to enhance the Dyson Beauty experience for customers worldwide.
Role Overview
The Senior Commercial Manager will lead product marketing for the Dyson Stylers range and explore new sub-categories. This strategic role owns one of the largest subcategories and drives product strategies and go-to-market plans globally. Collaboration with R&D, Consumer Marketing, Insights, Claims, Markets, and Operations teams is central to positioning Dyson as a leader in beauty technology, empowering users worldwide.
Key Responsibilities
- Analyze consumer trends, competitors, and market insights to uncover growth opportunities and set strategic direction for the stylers category.
- Lead commercial aspects of the New Product Development process, working closely with Engineering, Operations, Supply, and Quality teams to align product vision, launch plans, and performance goals.
- Develop persuasive business cases and gain support from regional leads and cross-functional teams.
- Conduct proposition research and testing to understand consumer preferences, brand tone, messaging, and feature value, then create impactful messaging frameworks and claims.
- Define the comprehensive "How-We-Sell" strategy covering messaging, marketing funnel stages, range positioning, and product naming.
- Develop and align claims strategy for new and existing product launches in line with commercial objectives.
- Brief and inspire Consumer Marketing and Creative teams to execute 360° campaigns aligned with Dyson Beauty goals.
- Oversee packaging development and direct in-store merchandising and demos to deepen consumer engagement.
- Monitor product performance after launch and identify opportunities for optimizing campaigns, messaging, and product range.
Candidate Profile
- Bachelor’s degree in Business, Marketing, or related discipline.
- Experience in product or brand management, preferably within beauty or personal care sectors.
- Strong passion for beauty technology; knowledge or experience with T3/T4 (curly and coily) hair types is desirable.
- Proven commercial expertise, including market analysis and business acumen in fast-paced settings.
- Excellent collaboration and communication skills to work cross-functionally and motivate teams.
- Creative and analytical thinker skilled in writing product briefs and interpreting data.
- Self-driven with curiosity and a proactive approach to innovation and challenging norms.
- Global mindset; experience with international projects or teams is advantageous.
- Opportunity to act as resident expert on T3/T4 hair within product marketing, partnering with Education, PR, and Dyson’s Curly+Coily squad to address diverse customer needs.
Additional Information
Dyson fosters an inclusive environment that celebrates diversity and equal opportunity in all employment decisions. The role is based in Singapore with an onsite working model to preserve Dyson's collaborative and inventive culture. Candidates should be prepared to engage fully in this dynamic, fast-paced setting.
Why Dyson?
Joining Dyson means contributing to boundary-pushing innovation in beauty technology, working within a team that welcomes bold ideas and values impact on a global scale. This position offers a platform to influence the future of styling and empower users worldwide.