Senior Brand Manager – OneRoof (Fixed Term)

About the Role

We are seeking a seasoned Senior Brand Manager to cover a parental leave period and guide the OneRoof brand through a dynamic growth stage. Reporting directly to the GM Digital & Marketing of OneRoof, this role involves full ownership of brand presence, strategic development, execution of impactful campaigns, and growth of audience and brand performance metrics.

This opportunity involves working with a recognized digital property brand, integrating consumer and trade marketing strategies to engage both property buyers and real estate agents.

Key Responsibilities

• Plan and execute comprehensive brand and marketing initiatives across multiple media including digital, social platforms, outdoor advertising, television, and NZME channels targeting audience expansion.
• Manage the brand marketing mix by leveraging data and insights to optimize campaigns, uncover new opportunities, and achieve measurable results.
• Produce precise and effective creative briefs and collaborate closely with creative teams to maintain strong, consistent brand delivery.
• Work synergistically with teams like Sales, Trade Marketing, Data & Insights to deliver targeted and high-impact campaigns.
• Support real estate agent engagement with tailored communication strategies, trade marketing efforts, and campaign development to foster brand loyalty.
• Contribute to planning, execution, and assessment of brand events, sponsorships, and related trade activities.
• Lead and mentor a small brand team, establishing clear goals and cultivating a collaborative and high-performing work culture.

Candidate Profile

• Possesses 6 to 8+ years of experience in brand or marketing management roles.
• Demonstrates effective leadership experience, including team management and support.
• Has a proven history of delivering integrated, impactful, and outcome-focused marketing campaigns.
• Experienced in budget management and adapting to fast-evolving work environments.
• Proficient in interpreting data and insights from tools such as Google Analytics to guide strategic decisions.
• Exhibits exceptional organizational and project management capabilities.
• Possesses strong communication skills and excels at managing stakeholder relationships.
• Adopts a hands-on, cooperative approach with the capacity to prioritize multiple concurrent projects effectively.
• Maintains composure under pressure, pays close attention to detail, and is oriented toward solution-driven outcomes.

About OneRoof and NZME

OneRoof is NZME's flagship property platform, focused on helping New Zealanders find homes while equipping agents with powerful buyer and seller connection tools.

NZME stands as New Zealand's leading integrated media company, delivering an audience-first strategy across digital, print, and audio media. The company supports a vibrant team environment with expansive opportunities to impact media and marketing significantly.

Additional Information

• This position is primarily office-based in Auckland and is a fixed-term role covering parental leave for a duration of 13 months.
• Ideal candidates thrive in rapidly evolving workplaces and enjoy taking initiative to deliver results.
• Applicants will be required to confirm their legal right to work in New Zealand, including citizens, residents, visa holders, or others with current work permits.