Search Engine Optimizer

About Caspari, Inc.

Caspari, Inc. is an esteemed publisher specializing in elegant printed paper goods and home décor centered on entertaining and gifting. With a heritage spanning more than 75 years, the company has earned distinction through reproducing artwork by famous artists and museums worldwide. Caspari values artistic design, fine craftsmanship, and visual sophistication in each product, fostering a workplace that encourages creativity, cultural inspiration, and delivering a premium customer experience.

Role Overview

We are seeking a skilled Search Engine Optimizer to join our team on a full-time remote basis. This role is dedicated to enhancing Caspari’s digital presence by improving organic search rankings and increasing online traffic. Daily responsibilities involve conducting thorough keyword analysis, refining website and product page content, and applying on-page SEO best practices across digital platforms. The optimizer will also develop and implement ethical link-building campaigns, keep track of search rankings and traffic data, and analyze performance metrics using SEO tools.

This position requires close cooperation with marketing and content departments to synchronize SEO plans with broader digital marketing campaigns, assist in campaign strategizing, and deliver reports along with actionable recommendations for ongoing SEO enhancement.

Key Qualifications

• Proficiency in keyword research and execution of white-hat link-building techniques with the ability to identify optimization opportunities.
• Strong writing capabilities, particularly in web content, to produce clear and SEO-friendly copy.
• Experienced in digital marketing concepts and understanding of how SEO complements brand and e-commerce objectives.
• Familiarity with SEO tools such as Google Search Console, Google Analytics, and keyword research software, along with foundational knowledge of on-page and technical SEO.
• Analytical thinker with problem-solving skills, meticulous attention to detail, and the ability to convert data insights into actionable strategies.
• Excellent communication and teamwork skills suitable for remote work settings with the capacity to manage several projects simultaneously.
• Background in e-commerce or consumer products industry preferred; bachelor's degree in Marketing, Communications, or similar fields is desirable.