Head of Marketing

About Rotation Digital

Rotation Digital envisions empowering every business through technology, establishing itself as a leading digital platform that aids companies in transforming their operations and accelerating growth. Operating multiple business units and brands, the company seeks to unify their marketing efforts to craft a cohesive platform narrative and develop a consistent demand engine that supports the commercial teams.

Role Overview

The Head of Marketing will spearhead the creation and leadership of a unified marketing division across Rotation Digital and its subsidiaries, such as QueBIT and Syssero. This executive will centralize marketing activities, implement a data-driven demand generation engine, and manage brand identity and market visibility during key growth phases. They will oversee a dispersed team responsible for business unit marketing, content, and creativity, partnering closely with sales, partnerships, and business unit leaders to ensure marketing aligns with commercial goals. Ownership of market segmentation, data quality, and performance metrics critical to the commercial success is also expected.

Primary Responsibilities

• Develop and guide a consolidated marketing function spanning Rotation Digital and its affiliated brands.
• Integrate marketing teams, tools, and spending into a streamlined operating model.
• Ensure marketing strategies are synchronized with sales, partnerships, and business unit priorities.
• Create a unified campaign calendar with consistent, segment-targeted messaging.
• Establish a measurable demand generation system producing qualified sales pipeline, linked clearly to marketing initiatives with defined targets.
• Optimize marketing spend by phasing out non-converting activities and reallocating budgets to high-performing efforts.
• Collaborate closely with sales to support all channels including outbound, private equity, and technology partners.
• Lead market segmentation analysis to identify customer profiles and purchasing behaviors.
• Manage CRM data hygiene across systems like HubSpot and Salesforce, preparing for future system consolidations.
• Implement centralized marketing performance tracking, encompassing cost per opportunity and pipeline returns.
• Report marketing-attributable pipeline and returns in regular growth business reviews.
• Design and execute a unified brand strategy for the next phase of corporate identity beyond 2027.
• Oversee brand positioning, messaging, and identity across the overall platform and individual brands.
• Enhance brand visibility through thought leadership and presence in core technology sectors.
• Build, coach, and motivate a results-driven marketing team promoting a culture of excellence and client-focused growth.
• Work closely with executive leadership to influence commercial strategy and organizational growth.

Qualifications

• More than 10 years of advanced marketing leadership experience within B2B technology, consulting, or software services sectors.
• Demonstrated expertise in building or merging marketing functions across multiple brands or business units.
• Strong history of delivering measurable demand generation outcomes impacting pipeline and revenue.
• Comprehensive knowledge of marketing operations, CRM, and marketing technology platforms including HubSpot and Salesforce.
• Experience developing brand strategy, positioning, and go-to-market frameworks in enterprise software or services environments.
• Deep understanding of market segmentation, data analytics, and marketing performance measurement techniques.
• Excellent communication, leadership, and collaboration capabilities.

Why Join Rotation Digital?

• Lead the marketing function for a rapidly expanding platform company that revolutionizes enterprise finance, HR, data, and commercial operations.
• Unify diverse brands behind a single, compelling platform narrative and unveil a consolidated brand identity.
• Develop a modern and accountable demand generation engine central to the commercial organization.
• Influence the trajectory of a high-growth platform dedicated to redefining technology implementation and utilization.