SEA & HK/TW Cluster Assistant Brand Manager, Kinder Joy

About the Role

Kinder Joy is a vital growth brand for Ferrero, playing a significant role in expanding business throughout Southeast Asia, Hong Kong, and Taiwan. The SEA & HK/TW Cluster Assistant Brand Manager will aid the Senior Brand Manager in promoting sustainable brand growth across this diverse region. This position offers leadership in key brand projects, marketing campaigns, product launches, and promotional activities, while working closely with internal teams and external collaborators.

Responsibilities

• Assist in formulating and implementing brand strategies aligned with company goals.
• Lead selected brand projects and marketing initiatives across cluster markets.
• Establish campaign goals, performance benchmarks, and success criteria alongside management.
• Analyze brand and campaign outcomes to identify growth opportunities, risks, and key drivers.
• Convert performance insights into actionable strategies for future development.
• Participate in annual planning, forecasting, and budget monitoring processes.
• Oversee complete execution of marketing campaigns, promotions, product launches, and seasonal programs across multiple countries.
• Create comprehensive project plans detailing timelines, stakeholder responsibilities, budgets, and milestone tracking.
• Coordinate with agencies and internal departments to ensure high-quality delivery.
• Identify potential risks early and propose effective solutions to guarantee project success.
• Collaborate closely with cross-functional teams to facilitate consensus and efficient implementation.
• Develop strong working relationships with external agencies, distributors, and market research partners.
• Present recommendations clearly and ensure follow-up on critical tasks.
• Manage product launch processes and packaging development throughout the cluster.
• Handle packaging artwork approvals, required documentation, and compliance with regulatory standards.
• Track project timelines, dependencies, and deliverables to ensure timely market entry.
• Drive initiatives for continuous improvement aimed at operational efficiency and excellence in execution.
• Support management of brand investments and marketing budgets across the markets.
• Monitor advertising and promotion expenditures alongside financial performance versus plan.
• Manage procurement documentation including purchase orders, invoices, and payments accurately.

Candidate Profile

• University degree in Marketing, Business, or a related field.
• Relevant experience in brand management or marketing within the FMCG sector.
• Preferably experienced in handling multi-market operations.
• Strong commercial acumen paired with excellent analytical and problem-solving abilities.
• Proven project management skills with the capacity to juggle various priorities.
• Experience in leading cross-functional initiatives and influencing diverse stakeholders.
• Excellent communication and presentation capabilities.
• Meticulous attention to detail and dedication to maintaining quality standards.
• Advanced skills in Microsoft Excel and PowerPoint.
• Familiarity with Nielsen data tools and SAP software is a plus.
• Fluent in English; proficiency in any Asian language is advantageous.

What We Offer

Join a company that values caring in its culture and offers attractive benefits. Ferrero fosters a diverse and inclusive work environment where every employee feels valued and has equitable opportunities to thrive personally and professionally.

About Ferrero

Founded in 1946 in Alba, Piedmont, Italy, Ferrero has grown into a global leader in sweet packaged foods, with numerous beloved brands sold worldwide.

Diversity, Equity & Inclusion

Ferrero is dedicated to cultivating an inclusive culture that embraces diverse talents and supports employee growth across generations, fostering a rewarding and innovative workplace.