Sales Operations Specialist

Role overview

This position supports the growth and effectiveness of the Solar Energy Promoter (SEP) network by combining field operations, sales support, and performance management. The role focuses on hiring, onboarding, training, and keeping SEPs motivated so they can perform strongly, while also handling lead follow-up, branding, rewards, and day-to-day operational coordination. It serves as an important connection point between sales, marketing, finance, and operations to improve field-force productivity and business impact.

Recruitment, onboarding, and training

• Drive the hiring, screening, and onboarding process for Solar Energy Promoters so the field team remains strong and effective.
• Make sure no customer remains unassigned for more than 5 days.
• Keep field-force documentation and playbooks current and well organized.

Sales enablement and lead management

• Activate, update, close, and follow up on leads, including prospects generated through social media.
• Ensure the CRM and identity management tools remain accurate and updated.
• Support Territory Business Executives, Team Leads, and Solar Energy Promoters with lead generation, qualification, and conversion tracking.

Field-force performance and support

• Oversee SEP branding, merchandise, and visibility activities to strengthen engagement.
• Quickly resolve operational concerns and support requests from SEPs.
• Provide ongoing coaching and field guidance to improve SEP performance.

Operational administration

• Handle field fund requests, tracking, and retirement so resources are released on time.
• Manage subcontractor payments, SEP bonuses, and reward distribution.
• Coordinate operational logistics to keep field execution running smoothly.

Cross-functional collaboration

• Partner with marketing to ensure promotional materials and campaign information are current.
• Work with finance on budgets, incentive plans, reward programs, fund disbursement, and fund retirement.
• Coordinate with operations to make field processes efficient and scalable.
• Work with the call centre manager to close leads and improve early collections.
• Ensure d.light products remain visible and available in the assigned territory.
• Prepare reports as needed and share market intelligence and competitor feedback.

Key performance indicators

• Recruitment and onboarding: percentage of recruited SEPs that become active within the month; average time to first sale; percentage of new SEPs completing the onboarding checklist at code issuance.
• Field-force management: active SEPs per month per EC, with a minimum of 4 sales per month; percentage of orphaned customers.
• Sales enablement: percentage of national revenue target achieved; digital lead conversion rate; percentage of issues resolved within SLA; average mentorship touchpoints per SEP; percentage of active SEPs with a complete branding kit; reporting measures such as actionable market intelligence insights adopted and reports submitted on time.
• Credit management: percentage of customers on track, usage at 30 days, usage at 90 days, and paid at 1x.
• Operational administration: percentage of funds retired within policy timelines.

Requirements

Applicants should hold a diploma or degree in Business Management or a related discipline and bring experience in sales enablement, field operations, or field-force management. The role calls for strong organization, project coordination, and problem-solving ability, along with hands-on use of CRM platforms, lead management tools, and MS Office. Excellent communication, coaching, and stakeholder-handling skills are important, as is the ability to juggle multiple priorities in a fast-paced, target-oriented setting.

Benefits

A competitive remuneration package is offered.