Sales Operations Specialist (CRM & Lead Conversion – Go High Level CRM)

About the Role

A partner company based in Ireland is seeking a Sales Operations Specialist proficient in Go High Level (GHL) CRM to join their remote-first team. This role focuses on managing the entire lead management lifecycle, streamlining CRM workflows, automating processes, and enhancing lead conversion from enquiries through to consultation scheduling. You will collaborate with multiple teams to optimize sales operations, improve client experiences, and support the company’s growth strategies.

Key Responsibilities

• Configure and enhance GHL CRM workflows including automation, tagging, custom pipelines, and integrations with third-party applications.
• Manage the lead conversion cycle ensuring prospects are nurtured effectively from initial enquiry to consultation booking and follow-up engagement.
• Develop and send newsletters and lead nurturing campaigns targeting both current and past prospects.
• Actively reach out to leads who haven't booked consultations to qualify and encourage their conversion.
• Coordinate AI-driven scheduling of consultations, assign appointments to relevant team members, and oversee the results.
• Troubleshoot and resolve issues with CRM workflows by liaising with internal departments and external support.
• Monitor and analyze sales and conversion metrics, produce reports, and suggest improvements to boost conversion rates and process efficiency.
• Assist onboarding of new staff by providing training and support on CRM best practices and workflow management.

Candidate Requirements

• 2 to 3+ years of experience in sales operations, CRM management, or digital marketing support roles.
• Demonstrated expertise with the Go High Level CRM platform, including workflow setup, automation, tagging, and integrations.
• Strong knowledge of lead generation strategies, lead nurturing, conversion funnels, and consultation scheduling processes.
• Preferred experience with Practina or similar digital marketing/campaign platforms.
• Excellent analytical skills to interpret CRM data, generate insights, and identify opportunities for process improvements.
• Effective written and verbal communication skills suited for client and internal interactions.
• Highly organized, self-driven, and adept at juggling multiple tasks within a remote working environment.
• Strong project management capabilities and the ability to meet deadlines efficiently.
• Comfortable undertaking client outreach through email, SMS, and other communication channels.
• Experience working with service-oriented businesses such as legal, consulting, or healthcare sectors is advantageous.

Benefits and Work Environment

• This is a fully remote role with the flexibility to work from the Netherlands, although based in Ireland.
• Competitive salary provided in Australian dollars (AUD).
• Access to advanced CRM, automation tools, and sales operation platforms.
• Opportunities for continuous learning and career development particularly in CRM automation and sales operations.
• Collaborate with international, high-performing remote teams across various industries.
• Work with cutting-edge automation technologies and processes designed for scalability.
• A supportive remote work culture emphasizing collaboration and ongoing improvement.
• Strong potential for career progression as the company grows.

Additional Information

This position is managed by the partner company, which handles all application assessments and subsequent recruitment steps. The application review process utilizes an AI-driven system to match candidates objectively, but final hiring decisions rest with the company's internal team. Personal data will be processed accordingly under GDPR and related data protection laws with the option to exercise data rights. AI tools assist in preliminary application evaluations but do not replace human decision-making.