Sales & Marketing Manager

About the Role

The Krater is seeking a dedicated Growth Manager to oversee the entire client journey, from initial lead engagement to post-sales follow-up, ensuring high conversion, retention, and client satisfaction. This position is based in our Vadodara office and requires close collaboration with therapists, astrologers, and our marketing team.

Key Responsibilities

• Engage inbound leads from various channels promptly, understanding client needs to recommend appropriate consultants and packages.
• Schedule and confirm consultation calls, minimizing no-shows using systematic reminders and follow-ups.
• Address pricing queries and objections with empathy to optimize paid consultation bookings.
• Maintain accurate and up-to-date lead and pipeline information in CRM and tracking systems.
• Following consultations, convert clients into paid packages or premium services through personalized recommendations and follow-up communications.
• Re-engage inactive or undecided clients through calls, messaging, and email campaigns.
• Liaise with consultants to ensure smooth transitions and accurate post-session advice.
• Serve as the main contact for existing clients for scheduling, support, payment issues, and general inquiries.
• Collect structured feedback, resolve complaints swiftly and empathetically, and maintain strong client relationships to encourage repeat business and referrals.
• Manage refund and adjustment processes aligned with company policies, safeguarding client trust.
• Track key metrics such as retention rates, repeat purchases, and client satisfaction; report weekly insights and propose improvements.
• Continuously refine sales processes, communication scripts, and follow-up templates to enhance conversion efficiency.
• Collaborate with marketing on campaign feedback, lead quality, and retention initiatives.
• Develop simple SOPs to scale pre-sales, post-sales, and support activities.

Candidate Profile

• Proven experience in sales, client services, or growth roles, preferably within wellness, healthcare, coaching, or consultation industries.
• Excellent communication abilities with high emotional intelligence, adept at handling sensitive discussions.
• Familiarity with CRM systems and disciplined follow-up methodologies.
• Target-oriented, with demonstrated success in achieving conversion and retention goals.
• Ability to coordinate and communicate effectively across diverse teams without losing detail.

Performance Metrics

• Conversion rate from calls to sales.
• Rate of repeat purchases.
• Client retention and satisfaction levels.