Sales & Marketing Director - Caribbean

Role overview

This is a full-time international leadership role based in the Caribbean. The position includes full relocation support in an attractive, expat-friendly location, along with a housing allowance. The opportunity is with a growing restaurant group operating across multiple locations, where you will work closely with the executive team in a small, collaborative setting.

The role calls for a commercially minded leader who can combine sales growth with marketing strategy to strengthen brand presence, attract new customers, and improve profitability within the food and hospitality sector.

What you'll do

• Create and roll out integrated sales and marketing plans that support the company’s mission and expansion objectives.
• Drive business development and community outreach to secure group bookings, partnerships, and private events.
• Strengthen brand visibility and keep messaging consistent across digital channels, in-store activity, public relations, and events.
• Plan and manage digital marketing efforts, including social media, email, SEO/SEM, and paid media, to increase traffic and engagement.
• Work with operations and culinary teams to promote new menu launches, seasonal offers, and special events.
• Build retention initiatives such as loyalty programmes and CRM-led campaigns.
• Review performance data and sales results to measure campaign impact and spot new growth opportunities.
• Handle media relationships, influencer collaborations, and community engagement activity.
• Guide and support a small internal marketing team while coordinating with agencies and freelancers.
• Manage the sales and marketing budget and allocate spend to maximise return on investment.

Requirements

• A bachelor’s qualification in marketing, business, communications, or a closely related subject.
• At least 7–10+ years of experience in sales and marketing, ideally in restaurants, hospitality, or food and beverage.
• A track record of generating revenue growth through both strategic marketing and direct sales activity.
• Strong practical knowledge of digital marketing tools and platforms such as Google Ads, Meta Business Suite, and email marketing systems.
• Excellent communication, negotiation, and relationship management abilities.
• A creative and analytical mindset with a strong understanding of customer behaviour.
• Comfort working in a small, fast-moving team and taking a hands-on approach.
• Readiness to relocate to the Caribbean and work in a multicultural environment.

Additional information

This is a full-time international appointment in the Caribbean. Relocation support is provided, and a housing allowance is included. The role is suited to someone who is comfortable being based on location and contributing in a dynamic, multicultural setting.